Strategi menarik minat calon mahasiswa memilih  Program Diploma bidang teknik elektronika

ABDUL HADI; DESI WAHANA; FATKHURAHMAN FATKHURAHMAN; Diva Ramadhan; Azizul Azizul; Nirwan Budianto

ABDUL HADI POLITEKNIK NEGERI BENGKALIS
DESI WAHANA Politeknik Negeri Bengkalis
FATKHURAHMAN FATKHURAHMAN Universitas Lancang Kuning
Diva Ramadhan Politeknik Negeri Bengkalis
Azizul Azizul Politeknik Negeri Bengkalis
Nirwan Budianto Politeknik Negeri Bengkalis

Keywords: Keywords: Interest in Choosing D3 Electrical Engineering; Motivation; Talent; Family; Society

Abstract

The development of the electronics engineering study program has experienced rapid progress in various aspects, such as microelectronics and semiconductor technology, renewable energy technology, smart grid, Internet of Things (IoT), communication networks, automation and robotics, and artificial intelligence (AI). However, at Polbeng, prospective students' interest in choosing this study program is quite concerning. Using a survey method conducted on high school students specializing in electrical engineering in the Riau Province with a sample of 125 respondents, questionnaires were distributed online, and the data were analyzed using quantitative techniques with multiple linear regression. The results show that out of the four factors suspected to influence interest in choosing, namely: motivation (X1); talent (X2); family (X3); and society (X4), only two factors significantly influence, which are the factors of motivation and talent. Motivation is influenced by career prospects, campus image, choices, promotions/socialization, and the proximity of the campus to their residence. Meanwhile, talent is determined by academic performance, skills possessed, creativity in innovation, satisfaction in the chosen department, and independence factor. These two factors proved to be the most dominant in influencing the choice of study program.