Strategy to Increase the Added Value of Bengkalis Woven Batik Products from BUMdes in Teluk Latak Village to Penetrate the Export Market

Abstract

This research aims to formulate a strategy to increase the added value of Bengkalis woven batik products produced by BUMDes Langgam Sako in Teluk Latak Village to penetrate export markets. Bengkalis woven fabrics, known as Tenun Putri Mas, have high cultural and economic value, but the export potential remains limited due to problems in production cost calculation, product innovation, and marketing management. Therefore, this study focuses on improving cost accuracy, innovation strategies, and digital marketing integration to strengthen the competitiveness of local products.

This study employs a mixed-method approach combining qualitative and quantitative analyses. The qualitative part explores cultural, managerial, and entrepreneurial aspects of the weaving and batik industries, while the quantitative part applies the Activity Based Costing (ABC) method to evaluate production cost structures and financial feasibility. Data were collected through observation, interviews, documentation, and validation via Focus Group Discussions (FGD) involving BUMDes, artisans, and local authorities.

The results show that the ABC method produces more accurate cost calculations, enabling BUMDes Langgam Sako to set competitive export prices. In addition, product diversification and digital marketing through platforms such as Shopee and Instagram significantly improved sales, increasing by 35% within two years. The study concludes that integrating financial accuracy, innovation, and digital marketing provides an effective framework for developing Bengkalis’ creative industry toward global market competitiveness.