Analysis of Vaname Shrimp Export Potential from Teluk Pambang Ponds to International Markets

Abstract

This study aims to analyse the export potential of vaname shrimp (Litopenaeus vannamei) from Teluk Pambang, Bengkalis Regency, to international markets. The research combines quantitative secondary data from national and regional sources, including the Ministry of Marine Affairs and Fisheries and Statistics Indonesia, with qualitative field observations and in-depth interviews with shrimp farmers, collectors, exporters, and local government officials. Findings indicate that Teluk Pambang has high and sustainable production potential, with pond productivity averaging 10–15 tonnes per hectare per cycle, supported by favourable environmental conditions and simple technological applications. However, several barriers limit export development, such as inadequate cold chain infrastructure, limited access to export certification, and insufficient direct market linkages. Despite these challenges, strong global demand, government support, and opportunities for sustainable aquaculture offer significant potential for expanding exports. Strategic recommendations include improving cultivation practices, integrating supply chain management, and enhancing policy support to facilitate certification and market access. The study contributes theoretically to comparative and competitive advantage frameworks, showing that regional production efficiency, supply chain innovation, and compliance with international standards can strengthen competitiveness. Practically, it provides policy and strategy guidance for local governments, business actors, and coastal communities to develop a sustainable and competitive vaname shrimp export sector in Teluk Pambang