A Qualitative Inquiry into The Perceived Impacts of Community Partnership at Polbeng Business Expo on MSME Sustainable Competitiveness

Abstract

This study argues that the experiences and perceptions ofMSMEs participants provide a deeper understanding of  impact and sustainability of business support programs unlike quantitative research that often dominate evaluations such  programs This research presents a qualitative evaluation of the Polbeng Business Expo, a student-led initiative at Politeknik Negeri Bengkalis designed to empower local Micro, Small, and Medium Enterprises (MSMEs). The study aimed to explore the expo's perceived role in enhancing technological and marketing capabilities and to understand the underlying challenges and enablers from the participants' perspectives. Using a phenomenological approach, data were collected through in-depth interviews and Focus Group Discussions (FGDs) with 20 MSME owners, student organizers, and academic supervisors. Thematic analysis revealed three central themes: (1)Catalyst for Marketing Confidence, where the expo provided immediate validation, enhanced brand visibility, and practical sales experience (2) The Technology Adoption Gap, highlighting a disconnect between basic digital literacy provided and the MSMEs' need for sustained, advanced technological support and (3)The Synergy of Academic-Community Collaboration, underscoring the mutual benefits for MSMEs in gaining fresh ideas and for students in acquiring real-world skills. The study concludes that the expo's primary strength lies in its ability to boost marketing morale and create a collaborative ecosystem. However, for a transformative impact on technological capability, a long-term partnership model is recommended for transformative technological impact beyond one-off events.