Analysis of TikTok content marketing strategies in promoting opportunities for influencers/Affiliates in small areas.

Abstract

The rapid growth of the digital era has transformed how individuals and businesses engage in the modern economy. TikTok, as one of the most influential social media platforms, has evolved beyond entertainment into a digital economic space that creates opportunities for influencers and affiliates, particularly in small regions. Creative, authentic, and relevant content strategies have become essential in attracting audience attention and building trust toward products or brands.

This study employed a qualitative descriptive method. Data were collected through in-depth interviews, observations of TikTok creators in small regions, and documentation of uploaded content. The analysis process involved data reduction, data presentation, and conclusion drawing to identify key elements of effective content strategies in promoting digital economic opportunities.

The results indicate that TikTok content strategies play a significant role in enhancing local creators’ visibility and expanding market reach. Interactive features such as live streaming, duet collaborations, and affiliate programs have proven effective in increasing audience engagement and creators’ income. TikTok functions not only as a promotional medium but also as a platform for social and economic empowerment in small regions, demonstrating strong potential to foster inclusive and sustainable digital economic growth