The Competence Landscape: A Descriptive Analysis of Business Skills among Members of the 'Merah Putih' Cooperative, Bengkalis Regency

Abstract

This study aims to map the business competence landscape of members in the 'Merah Putih' Cooperative, Bengkalis Regency. A quantitative descriptive research design was employed, utilizing a structured questionnaire to collect data from 122 members. The data were analyzed using descriptive statistics to measure proficiency levels across ten competence dimensions. The results reveal an overall moderate competence level (Mean=2.71), with significant variations across domains. Critical deficiencies were identified in Digital & Data Literacy (Mean=2.26) and Strategic & Growth competencies, particularly in digital financial recording (Mean=2.00) and business planning (Mean=2.39). In contrast, relatively stronger performance was observed in Legal & Ethical Compliance (Mean=3.01) and Relationship Management (Mean=2.94). The findings indicate a "traditional strength-modern weakness" pattern among members, highlighting a substantial Digital-Strategic Gap that hinders business sustainability. The study concludes that targeted capacity-building programs are urgently needed, focusing on digital literacy and strategic planning while leveraging existing strengths in ethical and relational competencies. This research provides an empirical baseline for developing evidence-based interventions to enhance member capabilities and cooperative performance.