Bridging the Gap: Measuring the Alignment Between Academic Mandarin Learning and Real-World Business Communication Needs

Abstract

This study investigates the alignment between academic Mandarin programs and real-world business communication needs in Indonesia. Through a mixed-methods approach involving surveys of 85 students, 60 alumni, and 10 industry professionals, significant competence gaps were identified. While stakeholders unanimously recognized the critical importance of Business Mandarin, the findings reveal substantial deficiencies in graduates' practical skills, particularly in negotiation, professional presentation, and understanding Chinese business culture. The current curriculum was found to overemphasize theoretical knowledge and receptive skills, lacking sufficient authentic, task-based learning activities. To bridge this gap, this research proposes an integrated educational model that synergizes Project-Based Learning (PBL) and Task-Based Language Teaching (TBLT) with industry-recognized micro-credentials. This framework is designed to create a competency-based learning ecosystem that directly addresses identified industry needs, enhances graduate employability, and provides verifiable certification of job-ready skills. The study underscores the necessity for curriculum reform and sustained industry-academia collaboration to effectively prepare graduates for the communicative demands of the global business environment.