International Conference on Industrial Technology and Business Proceeding (INTECHBIZ)

Real-Time Vessel Trajectory Mapping System Based on AIS Data

2025-12-13T21:09:11+07:00

This study presents a real-time vessel trajectory mapping system based on Automatic Identification System (AIS) data. The system was developed to dynamically visualize vessel movements by utilizing data received from the AIS-POLBENG Remote Base Station. AIS data containing vessel position, speed, heading, and identity information are processed using a Python-based backend application and stored in a PostgreSQL database. In addition to the relational database, real-time AIS data are temporarily kept in an in-memory cache using Redis with a validity period of one hour. When no updates are received within the specified duration, the data are automatically removed. The cached information is then accessed by the frontend Vessel Trajectory Mapping System to display vessel positions in real time through an interactive map interface built with the Laravel Framework and Leaflet JS. The implementation results show that the system consistently visualizes vessel trajectories with an average update interval of 10 seconds across three different platforms—Web, Mobile Phone, and Tablet. This system has the potential to support maritime research, sea traffic monitoring, and enhance navigational safety in the Malacca Strait region.

Document Tracking System Software Engineering with Rapid Application Development (RAD) Methodology

2025-12-13T21:09:11+07:00

In the era of digital transformation, efficient document management is crucial for organizational effectiveness. Manual document tracking often leads to delays, traceability issues, and loss risks. This study focuses on the development of a Document Tracking System (DTS) using a systematic Software Engineering (SE) approach and the Rapid Application Development (RAD) methodology. RAD is chosen for its rapid prototyping and intensive user involvement, ensuring the final product meets dynamic user needs quickly. This article comprehensively outlines the SE phases for building the DTS, from requirements analysis, through iterative prototyping, to implementation and validation. The resulting system is expected to automate workflows, enhance accountability, and provide real time document status monitoring, thereby demonstrating the practical and academic significance of applying modern, agile methodologies to concrete business problems. The methodology phase details the four core stages of RAD: Requirements Planning, User Design, Construction, and Cutover, setting the foundation for the implementation and discussion of the system's key functional and non functional features.

Design and Construction of a Certainty Factor-Based Nutrition Consultation System with the Prototyping Method for Stunting Prevention in Coastal Areas

2025-12-13T21:09:11+07:00

Stunting remains a serious health problem in Indonesia, particularly in coastal areas where access to health services is limited and nutritional knowledge among communities is relatively low. This study aims to design and develop a nutrition consultation system based on the Certainty Factor (CF) method using the Prototyping approach as an effort to support stunting prevention. The research began with the identification of user requirements, followed by the design of a knowledge base and rule base using CF to process symptoms and nutritional indicators. The system was implemented into an application prototype and iteratively validated by nutrition experts and users. Black-box testing showed that all functional modules, including registration, login, nutritional diagnosis, and information management, worked properly. Furthermore, a usability test involving 25 respondents was conducted to measure user experience in terms of learnability, effectiveness, memorability, error, and satisfaction. The results indicated an overall average usability score of 4.08 (Good category), with learnability and satisfaction rated highest, while error handling and memorability still require improvements. These findings suggest that the developed CF-based consultation system can serve as an effective and accessible technological solution to provide nutritional recommendations for coastal communities, thus contributing to efforts in reducing stunting prevalence

Application of the SBERT Model for Optimizing Answers to Frequently Asked Questions in Campus Academic Services

2025-12-13T21:09:11+07:00

This study designs a Telegram academic chatbot based on dense retrieval using SBERT (paraphrase-multilingual-MiniLM-L12-v2) combined with a category-menu navigation for quick exploration. The system is orchestrated to be classroom-ready and device-friendly (runs on Google Colab without a webhook) and supports selective answering through a similarity threshold (τ) to control fallback and wrong-confidence. A curated question–answer corpus is indexed as vectors; at inference, the query is embedded and matched via cosine similarity. Evaluation on 140 questions (7 categories) uses Top-1 Accuracy, fallback rate, wrong-confident rate, and latency. Results show τ=0.15–0.30 yields Top-1 72.14% with 0% fallback but 27.86% wrong-confident; τ=0.50 reduces wrong-confident to 20.71% at the cost of Top-1 67.14% and 12.14% fallback. By category, the highest accuracy is Academic (90%) and the lowest is Organization (55%); median latency is 26.7 ms. Main contributions: (i) integrating Telegram menus + SBERT in a single interaction flow, (ii) explicit τ calibration for selective answering, and (iii) a lab-ready blueprint that is easy to replicate. Findings confirm a clear risk–coverage trade-off and recommend intent-adaptive τ plus reranking/calibration as future work.

The Role of Connectivity and Scale in Variational Quantum Classifiers (VQC): An Empirical Analysis of ZFeatureMap-EfficientSU2 on Standard Classification Datasets

2025-12-13T21:09:12+07:00

This study presents a comparative empirical evaluation of Variational Quantum Classifier (VQC) performance within the Quantum Machine Learning (QML) framework, focusing on VQC architectural analysis under NISQ-era qubit constraints. The VQC was designed utilizing ZFeatureMap for data encoding and EfficientSU2 as the ansatz. A systematic test was performed to evaluate the impact of three entanglement topologies (default, circular, pairwise) and two qubit scales (4 and 8) with four classical optimizers on standard classification datasets: Iris, Wine, and Breast Cancer. The results demonstrated that no single configuration is universally optimal. The default topology achieved the highest peak accuracy on multi-class datasets (Iris: 97% with P-BFGS), suggesting its efficiency in simpler parameter landscapes. Conversely, the pairwise and circular topologies showed superior stability and competitive accuracy (up to 92%) on the high-dimensional Breast Cancer dataset, confirming that richer qubit connectivity is essential for effective feature separation in more complex classification problems. Increasing the scale from 4 to 8 qubits was found to be crucial for improving the overall stability and consistency of performance rather than merely increasing peak accuracy. These findings provide essential empirical guidance for designing optimal and trainable VQC architectures under current quantum device limitations.

System Design and Database Design for Fall Movement Monitoring in Elderly using IoT-based Web Technology

2025-12-13T21:09:12+07:00

The elderly are at high risk of fall incidents that can lead to serious injuries or even death if not promptly addressed. Therefore, a system capable of detecting fall events quickly and providing information to relevant parties is necessary. This study aims to design a system and database for monitoring fall movements in the elderly using Internet of Things (IoT) technology with a web-based platform. The system is designed using an accelerometer sensor to detect significant body position changes. The microcontroller functions as the processor for the sensor data and sends information via an internet connection. The database design is intended to store detection data, event timestamps, and user identities, enabling centralized access and analysis. The research methodology includes system requirements analysis, hardware and software architecture design, as well as the design of use cases that describe the interactions between users and the system. The result of this study is a system and database design ready for implementation to support real-time fall monitoring. Physical implementation and system testing will be the next stages of this research.

Implementation of Wazuh as a SIEM System for Network Attack Detection

2025-12-13T21:09:12+07:00

This study discusses the implementation of Wazuh as a Security Information and Event Management (SIEM) system for detecting attacks on a network. Wazuh is configured as an open-source solution capable of collecting, monitoring, and analyzing security logs in a centralized manner. In this implementation, the Wazuh Manager is deployed on a Virtual Private Server (VPS) as the central log processing component, while the Wazuh Agent is installed on a web server to monitor system activities, collect web server logs, and detect file modifications through the File Integrity Monitoring (FIM) feature. Testing was conducted by simulating attacks such as brute-force login attempts and file modifications within the web directory. The results demonstrate that Wazuh successfully detected these suspicious activities and displayed real-time alerts through its dashboard. These findings indicate that Wazuh is effective as a SIEM system for attack detection, enhancing security visibility and strengthening early threat detection within network environments. Furthermore, this implementation provides a foundation for future development, including the integration of automated incident response and AI-based threat analysis.

Intelligent CCTV Monitoring on Campus Using YOLOv8 and Deep SORT: Design and Prototype

2025-12-13T21:09:12+07:00

This paper presents the design and prototype of a smart campus surveillance system that performs real-time person detection and multi-object tracking on CCTV feeds by pairing YOLOv8 (detector) with Deep SORT (tracker). The pipeline assigns stable IDs across frames, logs movement to a lightweight CSV store, and aggregates trajectories into movement heatmaps to reveal spatial utilization. A Streamlit dashboard integrates the live annotated feed with operator-oriented analytics (people counts, recent logs, and heatmap views), enabling situational awareness without altering existing CCTV infrastructure. Architectural choices emphasize on-premises processing (privacy, low latency), modularity, and operator usability. The prototype’s software design, deployment considerations, and a planned evaluation protocol (throughput and qualitative tracking stability) are detailed, while exhaustive quantitative metrics are deferred to a subsequent journal article. The system targets single-camera operation per pipeline with per-camera analytics; cross-camera re-identification and event detection are identified as future work. Overall, the contribution provides a reproducible blueprint for campus environments with constrained resources and strict privacy requirements.

Evaluation of Data Augmentation Techniques for Rice Leaf Disease and Pest Classification Using EfficientNetV2B3

2025-12-13T21:09:13+07:00

Rice is a primary staple crop in Indonesia that is highly susceptible to diseases and pests such as blast, brown spot, and planthopper infestations. Early detection supported by advanced technology is essential to strengthen national food security. This study aims to enhance the classification accuracy of rice leaf diseases and pests using the EfficientNetV2B3 architecture through the application of various data augmentation methods. Three approaches were employed: non-augmentation, traditional augmentation techniques such as rotation, shift, zoom, shear, and flip, as well as StyleGAN2-ADA–based augmentation. The model was trained on Google Colab Pro+ using an NVIDIA Tesla T4 GPU for 50 epochs. The results indicate that the non-augmentation method achieved a validation accuracy of 78.80%, while traditional augmentation improved it to 88.80%. The StyleGAN2-ADA approach yielded the best performance, with a validation accuracy of 97.58%, test accuracy of 98%, and an F1-score of 98%, albeit requiring longer computational time. GAN-based augmentation proved effective in enhancing the model’s generalization capability and stability. The StyleGAN2-ADA approach was found to be optimal for improving the performance of EfficientNetV2B3 in classifying rice leaf diseases and pests.

Comparative Study of Settlement of Precast Deformed Mini Piles With Threaded and Plain Against Mangrove Wood Piles Based on Pile Settlement as Deep Foundation Reinforcement

2025-12-13T21:09:13+07:00

Foundation is one of the essential elements that cannot be avoided in the world of construction, whether in roadwork, bridges, buildings, or other structures. Bengkalis Island is one of the islands that has inadequate soil bearing capacity for construction, like other areas, so it requires piles to support the foundation. Increasing development will increase the demand for these piles as a supporting material for foundations, where concrete has the potential to be an alternative material used as a substitute for mangrove piles. Concrete is shaped like a mini pile and made into two types: plain and threaded. The results will show which type is best suited for use on the soil of Bengkalis Island. The concrete has a design quality of f'c 15 MPa, with a diameter of 5-8 cm and a length of 1 meter. Testing is carried out by applying a gradual load, starting from 5 kg, until the concrete is unable to withstand the load it supports. The results show that concrete with threads has the potential to be an alternative material, as it exhibits a smaller decrease compared to wood and plain concrete, with a decrease of approximately 0.81 mm under a given load of 125 kg. Based on this research, threaded concrete can become an alternative material to reduce the excessive demand for pile wood in the future.

The Experimental Study on the Structural Performance of Laminated Beams Made from Sago Palm Stem Waste (Metroxylon sp) Based on Compressive Strength

2025-12-13T21:09:13+07:00

Sago is potential food resources in Indonesia, with an estimated area of 6.5 million hectares. The sago bark is a by-product waste generated from processing the sago trunk. After further study and analysis, it was found that sago bark waste has potential to be utilized as a construction material. One method is to laminate the sago bark.

The method in this study processing the sago bark waste into thin wood sheets, which are then laminated using polyvinyl acetate (PVAc) adhesive as the bonding agent. The laminated sheets were then pressed with varying pressures of 0.4 MPa, 0.6 MPa, and 0.8 MPa.For test the flexural strength of the laminated beams was tested using single load method.

The results show the laminated sago bark sheets have the potential to be used for construction material. The modulus of elasticity (MoE) obtained from the flexural test was 4701.88 MPa for 0.4 MPa compressive, 5571.79 MPa for 0.6 MPa compressive, and 2765.07 MPa for 0.8 MPa compressive. The optimal compressive strength was found to be 0.6 MPa. In the classification, the laminated sago bark is categorized as Class V material.

The System Design of Nautical Approval Information at Maritime Department

2025-12-13T21:09:13+07:00

The aim of this reseach is to solve the annually problems during approval submitted for Nautical Study Program. The problems are submitting files which are needs more and long time, more papers, unstrucrtural, and lost files. One of the things that happens with every audit and approval process is the creation of files that take time and include a lot of paperwork every time. This does not align with the government's goal of creating an efficient, contemporary, and environmentally friendly system without relying heavily on paper records. The "paperless" or "tanpa kertas" concept has become increasingly popular in efforts to reduce environmental pollution and increase efficiency. Not only can using papers with digital solutions reduce eye strain, but it also speeds up processes, increases accessibility, and reduces daytime stress. Due to this, in order to implement more effective and efficient work practices, a creative idea was developed to design and develop a nautical information approval system that could be used anywhere and anything.

Intact Stability and Seakeeping Assessment of a High-Speed Patrol Craft: GZ/GMt Metrics with RAO Responses under IMO A.749(18)/HSC Code

2025-12-13T21:09:14+07:00

This paper presents an integrated intact stability–seakeeping assessment for a high-speed patrol craft that links static GZ/GMt metrics to dynamic Response Amplitude Operators (RAOs). Hydrostatics were generated for Half-Load (free to trim) and Full-Load conditions in seawater SG = 1.025 with free-surface effects modeled via simulate fluid movement. Compliance with IMO A.749(18) and the HSC Code was verified using area-under-GZ, φGZmax, and initial GMt. Frequency-domain seakeeping was performed for V = 0/30/50 kn and headings 0°–180°, yielding heave/roll/pitch RAOs.

Both load cases exceed all IMO/HSC limits with wide margins (e.g., positive stability range ≈ 60°, GZmax ≈ 0.68–0.74 m at ≈ 54–56°, GMt ≈ 1.29–1.45 m). RAOs show clear speed–heading sensitivities: heave increases with speed, peaking in head seas (0°) at ≈ 10 m/m near 5.4 rad/s; pitch increases with speed, peaking in following seas (180°) at ≈ 10 deg/m near 1.0 rad/s; roll is most critical in beam seas (90°) with ≈ 6.66 deg/m near 0.95 rad/s and generally decreases with speed. Synthesizing static margins with RAO peaks yields a practical operating envelope: at higher speeds, prefer head or slight-quartering headings and avoid prolonged beam-sea exposure near roll resonance to protect crew comfort and mission effectiveness. The workflow and reporting compliance tables + RAO summaries are decision-ready and readily transferable to similar patrol platforms.

Analysis of Engine–Propeller Mismatch and Performance of Colt L300 Engine on Polbeng II Vessel

2025-12-13T21:09:14+07:00

Polbeng II is a research vessel owned by Politeknik Negeri Bengkalis, designed with a target speed of 12 knots. However, despite being equipped with a 74 HP diesel engine, the vessel was unable to achieve this speed, indicating an engine–propeller mismatch. This study analyzes the propulsion system using an engine–propeller matching approach through engine power calculations, open water propeller analysis, and numerical simulation. The results show that at 12 knots, the required power is 15.59 HP, while the matching calculation yields 18.59 HP. Both values are far below the available engine power of 74 HP, yet the vessel still failed to reach its design speed. Further analysis suggests that the Colt L300 engine installed as the main propulsion system does not operate optimally, and its actual performance may not correspond to the specified technical capacity

Study of the Effect of Displacement Changes of the Polbeng 2 Vessel on Ship Performance Using the Wyman Method

2025-12-13T21:09:14+07:00

The development of the Polbeng 2 vessel research is a study of the Polbeng 2 ship, which was designed in 2022 and completed in construction in 2023. The Polbeng 2 vessel has been operating for approximately two years. During its operation, in 2025, the ship experienced severe damage to its main engine, which led to the recommendation of replacing it with a new one. The original engine, with a power output of 71 HP, was replaced with an engine of 15.78 HP, considering that the vessel is only intended for research purposes, performance testing, and educational activities. The smaller engine was selected because it was the only one available in the Department of Naval Architecture. The change in the ship’s engine naturally caused variations in the vessel’s displacement, draft, and performance at the same operating speed. The author conducted the ship performance calculations using the Wyman Method in the Maxsurf Student Version program to analyze the effect of displacement changes from 2.692 tons to 2.625 tons. The results indicate that this change had an impact on the vessel’s draft and performance, showing a 2.2% decrease in engine power.

Design of a Water Jet Using a Robin Engine as the Propulsion System for a 1 GT Boat

2026-02-08T16:57:15+07:00

The ship propulsion system functions to generate thrust that moves the vessel through the water. The water jet system is a type of propulsion that operates by drawing water from beneath the hull and expelling it through a nozzle, thereby producing thrust for the boat. The water jet design for a 1 GT boat consists of an intake body, nozzle, and a three-blade impeller with a diameter of 4 inches. The purpose of this design is to determine the performance of the water jet on a 1 GT boat. Based on direct testing, the boat achieved a speed of approximately 4–5 knots. The results of this test can serve as a basis for the application of the water jet system as an alternative propulsion method, particularly for 1 GT fishing boats operating in coastal waters.

Vibration Analysis Using Experiment Method on HDPE Boat Structure

2025-12-13T21:09:15+07:00

As a relatively new material in the maritime industry, there has been limited discourse regarding the response of HDPE (High Density Polyethylene) structures to vibrational loads. This study performed direct vibration measurements on the HDPE structure of the Politeknik Negeri Bengkalis (POLBENG) research vessel, with the vibration generated from the operation of the main engine. The engine was operated at roughly 4,000 RPM and 950 RPM, labeled as Measurement 1 and Measurement 2, respectively. Vibrations were measured utilizing an accelerometer sensor, WitMotion WTVB02-485 sensor. The safety of the structure was evaluated by identifying the occurrence of resonance phenomena and whether the Root Mean Square (RMS) values surpassed the standards established by the American Bureau of Shipping (ABS). The peak excitation frequencies for Measurements 1 and 2 were 83.34% and 52.61% lower than their respective native frequencies. The RMSs of vibration velocities for Measurements 1 and 2 are 0.0200 mm/s and 0.0478 mm/s, respectively. The measurement findings indicate that the HDPE construction can endure vibrations from the main engine's operation at both high and low RPMs, as resonance is absent and the RMS value remains within standard limits.

The Conceptual Design of Ferry ro-ro Based on Operation Pattern

2025-12-13T21:09:15+07:00

Ro-ro ferry crossing routes in several Indonesian locations frequently face the constraint of prolonged vehicle queues during specific periods, such as long holidays and major religious festivals. The short Bengkalis-Sungai Pakning crossing route is one of the ferry ports that very often encounters this problem. The conceptual design takes into the some of the Short Sea Shipping (SSS) factors. A viable medium-term solution is to construct a new ro-ro ferry with a capacity tailored to operational demands, which can be determined by analyzing current operational patterns. Operational pattern data are derived from queue duration, vehicle waiting time, and existing vessel data. In this study, the main ship characteristics were obtained by analyzing these operational patterns, yielding a vessel payload of payload 79 tons, overall length 30 m, width 8 meters, height 3.5, draft 2.2, service speed 10 knots for a voyage duration of 1 hour.

Reducing Operational Costs Through Optimised Hybrid Propulsion Configuration on Fishing Vessels

2025-12-13T21:09:15+07:00

Advances in maritime science and technology have brought significant developments to fishing vessels, particularly in the use of oil-fuelled engines and electronic equipment supported by onboard generators. However, the operation of these engines produces vibrations that can affect the behaviour of fish under the vessel, potentially reducing fishing efficiency when using nets or fishing rods in open waters. This study examines the use of a Hybrid Electric Vehicle (HEV) propulsion system, which allows vessels to operate using internal combustion engines or electric motors. As the importance of efficiency and performance increases, propulsion systems must be redesigned to support hybrid operations. Computational Fluid Dynamics (CFD) modelling was used to simulate and identify the most effective and efficient propulsion design. Field data and simulation results show that the use of a conventional DongFeng S 1125 engine results in operating costs of IDR 170,000.00, while the hybrid system reduces these costs to IDR 64,700.00. These findings highlight the potential of HEV systems to improve energy efficiency and significantly reduce operating costs in small-scale fishing operations.

Analysis of Static Load Variation on the Structural Strength of the Polbeng 2 Engine Foundation Using the Finite Element Method

2025-12-13T21:09:15+07:00

The engine foundation plays a critical role in maintaining the alignment, stability, and operational performance of a vessel's propulsion system. The Polbeng 2 training vessel underwent a main engine replacement from 71 HP to 15.78 HP, resulting in changes to the structural load transmitted to the foundation. This study aims to analyze the effect of static load variation on the strength and deformation of the Polbeng 2 engine foundation using the Finite Element Method (FEM). The 3D foundation model, initially designed with fiberglass material, was developed in Rhinoceros software and analyzed using ANSYS Student with static structural simulation. Two loading scenarios were evaluated: the initial engine load of 5560 N and the reduced load of 1815 N. Simulation results show a decrease in maximum Von Mises stress from 0.04 MPa to 0.016 MPa following the load reduction, accompanied by a proportional reduction in deformation. These results indicate that the modified engine foundation remains structurally safe under the new load conditions, demonstrating adequate strength and stiffness performance. This study highlights the importance of FEM-based assessment in ensuring design reliability during machinery replacement on training and operational vessels.

Performance Evaluation of Face Recognition Using ResNet Architecture Under Different Lighting Conditions

2025-12-13T21:09:16+07:00

Face recognition is one of the most widely applied technologies in computer vision, particularly in security and automatic identification systems. This study aims to evaluate the performance of the ResNet50 model in facial recognition under varying lighting conditions. The system was developed using the DeepFace Python library and implemented in real-time through a webcam. The dataset consisted of facial images captured under three lighting conditions: bright, normal, and dim. Each image was processed through face detection, alignment, and normalization stages to fit the model’s input format. The evaluation measured accuracy, precision, recall, F1-score, and average recognition time. Experimental results show that lighting significantly affects recognition performance. The highest accuracy of 98% was achieved under bright lighting, while performance dropped to 84% under dim conditions. The average recognition time ranged between 140–160 milliseconds, indicating that the system performs efficiently in real time. Overall, the ResNet50 architecture demonstrates strong capability in facial recognition under optimal lighting but requires improvement in preprocessing to handle extreme illumination variations.

Speed Control System of a Three-Phase Motor on a Paper Shredding Machine Using a VFD

2025-12-13T21:09:16+07:00

Paper waste is one of the major components of the waste problem in Indonesia. Recycling serves as an effective solution to this issue, with the paper shredding process being a crucial stage in paper waste treatment. This study aims to design and test a paper shredding system that utilizes a three-phase motor controlled by an open-loop system based on a Programmable Logic Controller (PLC) and a Variable Frequency Drive (VFD). The VFD is used to regulate the motor’s frequency and voltage according to operational needs, while the PLC functions as the main control unit that manages the motor’s on-off operations. The use of a VFD allows the motor to operate with soft start and soft stop features, enhancing system safety and performance. Test results show that the system is capable of maintaining stable motor speed, both under no-load and load conditions, with an average speed variation of less than 1%.

The Voltage and Current Monitoring System of Neon Box Lamps at the Electrical Engineering Building

2026-02-08T16:15:45+07:00

The neon box monitoring system at the electrical engineering building is designed to provide real-time monitoring of outdoor lighting. This system aims to monitor the operational conditions of the neon box, including parameters such as voltage and current, to ensure stable performance and energy efficiency. The ESP32 microcontroller is used as the main controller, integrated with various sensors such as the PZEM-004T for electrical measurement. Data from each sensor node are transmitted via the internet network. All received data are stored in a database and visualized through the Blynk dashboard, allowing users to monitor neon box power consumption remotely. In addition, the system is equipped with an automatic notification feature that sends alerts to maintenance personnel via the Blynk application. The implementation of this monitoring system improves maintenance efficiency and reduces downtime. The reading results of the PZEM-004T AC voltage sensor show an average reading error of 0.66%, while the AC current readings show an average error of 2.53%.

A BLDC Motor Control System in Electric Vehicles

2025-12-13T21:09:17+07:00

The BLDC motor control system equipped with a practical speed control feature is developed to operate BLDC motors typically used in electric vehicle applications. Its main purpose is to manage the motor’s rotational direction—both forward and reverse—and to adjust throttle input for precise speed control. This study emphasizes the implementation of an effective and user-friendly speed control mechanism to enhance motor performance and gather experimental data on its behavior. The Convenient Speed Control device functions properly, efficiently managing the BLDC motor to enable smooth forward and reverse movement, as well as manual throttle adjustment. Test results show that the forward motion produces higher voltage output compared to reverse motion. At maximum forward speed, the voltage reaches 38 volts, whereas at full reverse, it records 21 volts. Furthermore, tests at varying speed levels reveal that phase voltage increases proportionally with speed. At Speed 1, the average phase voltage is about 8 volts; at Speed 2, it rises to around 17 volts; and at Speed 3, the highest voltage, averaging 21 volts across all phases, is achieved. These findings confirm that the controller effectively responds to speed variations and maintains stable motor performance under different operating conditions

Measurement of Carbon Monoxide (CO) Gas in Motor Vehicle Emissions Using ZE07-CO Sensor

2025-12-13T21:09:17+07:00

Air pollution caused by motor vehicle emissions has become a major environmental issue, particularly in urban areas. Carbon monoxide (CO), a toxic gas produced from incomplete combustion, poses serious health and environmental risks. This study aims to design and implement a portable CO emission monitoring system for motorcycles using the ZE07-CO electrochemical gas sensor integrated with an ESP32 microcontroller. The measured CO data are transmitted wirelessly via Bluetooth and visualized in real time through a Python-based Graphical User Interface (GUI) that also supports data logging in CSV format. Experimental results show that the CO concentration measured from a 4-stroke gasoline motorcycle engine ranged between 1.1 and 2.8 ppm, which is significantly below the national emission limit of 4.5% vol (≈45,000 ppm) as regulated by the Indonesian Ministry of Environment and Forestry. The system demonstrated stable performance with high sensitivity and accuracy, while maintaining reliable Bluetooth transmission up to 10 m without data loss. The developed prototype offers a low-cost and efficient alternative to conventional emission analyzers, making it suitable for educational use, small workshops, and on-site vehicle emission testing.

A Simulation Study of Three Mosque AC Control Modes for Electrical Energy Efficiency

2025-12-13T21:09:17+07:00

This paper presents a low-cost simulation study to compare four air-conditioning control modes for a mosque prayer hall served by four Daikin split units of 2 PK each. The modes are Automatic schedule driven, Manual Default using the original remote, Manual IoT supervised via Android notifications, and Hybrid that combines Automatic with bounded overrides. A discrete-time model with 1-minute resolution was run over 30 consecutive days. Reported metrics include daily and 30-day energy, total runtime, peak demand, and excess runtime, with a simple comfort proxy. The 30-day results show a consistent ordering where Automatic is the lowest energy mode at 212.43 kWh, followed by Manual IoT at 313.95 kWh and Hybrid at 362.05 kWh, while Manual Default is highest at 805.71 kWh. Compared with Manual Default, energy savings reach 73.63% for Automatic, 61.03% for Manual IoT, and 55.06% for Hybrid. Differences are primarily driven by off-schedule operation, schedule discipline, and staging practice. The findings support the use of Automatic as the operational baseline with a 10-minute pre and 30-minute post window, conservative staging, and a protected setpoint of 24 to 25 °C, while IoT supervision and bounded Hybrid overrides provide practical pathways to reduce waste without compromising comfort.

Least Square Based for First, Second and Third Order Modelling

2025-12-13T21:09:17+07:00

Modeling using the Least square can produce a variety of approach models ranging from order one, order two and order three. This study looked at the influence of the three orders when given step response and frequency response. The data used to obtain the model from the input data in the form of voltage and output in the form of current from the process of estimating the Least Square parameter. From the experimental results, it was obtained that the first-order response was more stable than the second- and third-order responses. For third-order response, it has an overshoot and needs to prepare a more robust system so that it is not easily affected by noise.

Experimental Study on the Effect of Air Intake on Temperature Distribution in the Combustion Chamber of a Fire-Tube Boiler with a Capacity of 100 kg/hour

2025-12-13T21:09:18+07:00

Mini fire-tube boilers with a capacity of 100 kg/h are widely used in small industries and MSMEs, yet their performance is often limited due to suboptimal furnace design and improper air supply settings. This study aims to analyze the effect of air inlet variations on temperature distribution and thermal efficiency in the furnace of a fire-tube boiler. The research was conducted experimentally using a modified energy losses in pipe apparatus as the controlled air supply system. Airflow velocities were varied from 3 to 17 m/s. Furnace temperatures were measured using Type-K thermocouples placed at five locations, and the data were analyzed through graphical comparison and temperature stability evaluation based on standard deviation. The results indicate that an airflow velocity of 11 m/s provides the best performance, achieving a thermal efficiency of 86% at 1 bar and producing a furnace temperature distribution of 720–760 °C with a ±12 °C deviation, demonstrating a more uniform heat distribution. Low airflow velocity (3 m/s) produced unstable temperatures (520–640 °C) due to incomplete combustion, while excessively high velocity (17 m/s) caused significant temperature reduction (580–610 °C) due to excessive cooling. The novelty of this study lies in determining the optimum air velocity based on furnace temperature stability rather than overall efficiency alone. This research contributes to the operational optimization of small-scale boilers to enhance performance and energy conservation. The limitation of this study is that burner configuration and furnace geometry were not varied.

Influence of Radius Fillet on the Fatigue Life Behavior of an AISI 1040 Steel Transmission Shaft

2025-12-13T21:09:18+07:00

Shafts are crucial components in mechanical transmission systems that transfer power between moving machine elements. In high-speed applications, shafts experience dynamic and cyclic loads that can trigger material failure due to fatigue, especially in cross-sectional areas such as stepped shafts. Stress concentrations that occur in diameter transition areas can be the starting point for cracking that leads to structural failure. One method to reduce these stress concentrations is by applying a radius fillet to the diameter change area. This study aims to analyze the effect of radius fillet on torsional and bending loads on a transmission shaft made of AISI 1040 steel. The method used is a numerical simulation based on Finite Element Analysis (FEA). It was found that the application of an 11 mm radius fillet on the stepped shaft provided better performance compared to a 1 mm radius fillet for a diameter transition from 190 mm to 150 mm. The use of an 11 mm radius fillet on the stepped shaft made of AISI 1040 material resulted in a reduction of total deformation by 1.8% and improvement of 74% in the safety factor was also observed for the 11 mm radius fillet configuration. In the previous design without a radius fillet, the shaft operated up to 9,066 loading cycles before failure occurred. With the implementation of an 11 mm radius fillet, a significant improvement in fatigue performance was observed, with the shaft sustaining up to 66,425 loading cycles.

Dynamic Study of Braking Load Distribution on Energy Efficient Cars Based on Road Tests

2025-12-13T21:09:18+07:00

This study presents the design and evaluation of braking components specifically the steering knuckles, wheel arms, and brake pedal for a prototype-class energy-efficient vehicle. The design objective was to achieve reliable braking while preserving the vehicle’s lightweight architecture, so that stopping performance is maintained without penalizing overall efficiency. The workflow comprised determination of braking-force requirements, material selection guided by strength-to-weight considerations, CAD modeling of the components, fabrication, and functional testing on the assembled vehicle. Road trials were conducted at four preset entry speeds of 2.78, 4.17, 5.56, and 6.94 m/s, representing the operating envelope of the prototype. Across these conditions, the system delivered a consistent deceleration of 8.33 m/s². The measured stopping times were 0.35 s, 0.51 s, 0.68 s, and 0.84 s, while the measured stopping distances were 0.79 m, 1.75 m, 3.00 m, and 4.58 m, respectively. These outcomes indicate that the designed components provide stable, predictable braking behavior over the tested speed range and confirm that lightweight construction can be reconciled with effective stopping capability. The results offer a practical reference for component sizing and material selection in energy-efficient vehicle prototypes and form a basis for subsequent optimization of braking response and integration with broader vehicle dynamics studies.

Design and Development of a Rice Separator Machine from Empty Grains Using QFD (Quality Function Deployment) Approach for Farmers in Tanjung Belit Village, Bengkalis Regency

2025-12-13T21:09:18+07:00

This study develops a rice separator machine using the Quality Function Deployment (QFD) approach to support farmers in Tanjung Belit Village, Bengkalis Regency. The issue faced by farmers is the presence of empty husks mixed with harvested rice after using combine harvesters. Manual cleaning by winnowing is still common but highly inefficient. This research identifies farmers’ needs through field observations, questionnaires, and interviews, followed by QFD analysis to translate those needs into technical specifications. The results from the House of Quality (HOQ) emphasized five priorities: strong frame with vibration dampers (11%), low-carbon steel frame (10%), L-profile frame (10%), hopper thickness 1.5 mm (9.6%), and hopper capacity ≥250 cm³ (9.2%). The first design concept reached the highest score of 3.614 in concept scoring. The study concludes that the proposed machine design is simple, efficient, and affordable, thus providing a potential technology solution for local farmers to improve productivity and rice quality.

Exploring Learners’ Needs in Basic Reading Context: A Game-Based Learning Approach with Wordwall

2025-12-13T21:09:19+07:00

Abstract

This study explores learners’ needs in basic reading contexts and examines how a game-based learning approach using the Wordwall platform can address these needs. A needs analysis was conducted with vocational students to identify gaps between their current reading abilities and the competencies expected in English as a Foreign Language (EFL) instruction. The findings indicate that while many students engage in reading regularly, their duration remains limited, with 52% reading less than 30 minutes per day. Vocabulary emerged as the most significant challenge (88%), followed by grammar (59%), complex sentence structures (48%), and cultural references (22%). Motivation also posed a barrier, with only 15% dedicating consistent time to reading. Learners expressed a preference for short, visually supported texts, interactive tasks, and immediate feedback. Game-based features such as points, levels, and progress tracking were highly valued, while leaderboards and competition were less central. The results suggest that instructional design using Wordwall should emphasize vocabulary and grammar enrichment, short yet substantive reading texts, and interactive activities that provide instant feedback. These findings provide insights into aligning pedagogical design with learners’ preferences, thereby enhancing the effectiveness of game-based approaches in improving basic reading comprehension.

Keywords: needs analysis, game-based learning, Wordwall, vocabulary, reading comprehension

Students’ Perceptions of Project-Based Learning in Developing English Negotiation Competence in Business Administration

2025-12-13T21:09:19+07:00

English negotiation competence is a key requirement for International Business Administration students in preparing for global business competition. Beyond mastering language, negotiation involves persuasive communication, teamwork, and intercultural sensitivity. This study investigates students’ perceptions of Project-Based Learning (PBL) as an instructional model for developing negotiation skills in English. A qualitative descriptive approach was employed with 10–15 students enrolled in the English for Business Negotiation course at Politeknik Negeri Bengkalis. Data were collected through semi-structured interviews, focus group discussions, classroom observations, and project documentation, and analyzed thematically. Four themes emerged: (1) PBL enhances motivation and engagement through authentic and contextual tasks; (2) it strengthens collaboration and communication by fostering negotiation practice in teams; (3) challenges include limited business vocabulary, time management, and uneven participation; and (4) PBL is perceived as relevant to professional demands, building confidence and intercultural awareness. Overall, students considered PBL beneficial but emphasized the need for scaffolding such as vocabulary support, cross-cultural scenarios, and reflection sessions. The study concludes that PBL contributes to the development of linguistic, discourse, strategic, and intercultural competence while offering practical recommendations for more effective curriculum design in Business English negotiation contexts.

TOEICademy : Online English Proficiency Test Preparation Training

2025-12-13T21:09:19+07:00

This research and development project aimed to design, implement, and evaluate an online English proficiency test preparation program for TOEIC candidates using the Edlink digital platform. Beginning with a needs analysis through surveys and interviews, the study identified limitations in traditional test preparation, such as lack of flexibility, up-to-date materials, and instant feedback. Edlink was then customized to provide a structured repository of practice questions, timed simulations, automated grading, and collaborative group forums accessible from any device. Over a full academic term, the system was piloted with university students, utilizing pre- and post-tests and platform analytics to track performance, engagement, and learner satisfaction. Findings revealed that participants achieved significant score improvements, averaging a 20% increase in TOEIC-style post-tests, along with higher motivation and effective time management. Automated feedback and analytics enabled focused, autonomous study, while authentic test simulations boosted confidence and reduced anxiety. Despite minor challenges with internet access and oral interaction tools, overall satisfaction was high. The results demonstrate that Edlink’s digital ecosystem effectively meets modern learners’ needs, surpassing conventional methods in engagement, feedback, and learning outcomes for high-stakes English proficiency exams.

Enhancing English Achievement through Mobile-Assisted Language Learning (a Pre-Experimental Single-Group Study)

2025-12-13T21:09:20+07:00

This research explores how well using mobile devices to learn languages works to help 47 vocational students at the Bengkalis State Polytechnic improve their English skills. Student abilities in speaking, listening, reading, and writing were assessed using paired-sample t-tests, in a pre-experimental setup involving tests before and after the intervention. The data demonstrated considerable gains in all four areas (p < 0.001), suggesting that learning with mobile devices is a successful method for enhancing English language skills. The discoveries emphasize the function of mobile-assisted language learning in encouraging self-directed, interesting, and technologically advanced education, thus presenting an advantageous substitute for standard teaching methods in vocational training.

Students’ Perceptions toward the Use of Artificial Intelligence (AI) in English Language Learning at Politeknik Negeri Bengkalis

2025-12-13T21:09:20+07:00

The rapid advancement of Artificial Intelligence (AI) has significantly transformed English language learning by enabling interactive, adaptive, and self-directed learning experiences. This study aims to investigate students’ perceptions toward the use of AI in English language learning at Politeknik Negeri Bengkalis, a vocational institution located in an island region of Indonesia. Using a descriptive quantitative approach, data were collected through a questionnaire distributed to 45 students. The findings revealed that students generally hold positive perceptions of AI, acknowledging its usefulness in helping them understand learning materials and supporting independent study. However, many respondents remained neutral regarding AI’s ability to increase motivation, provide personalized feedback, or enhance active classroom participation. Institutional factors such as limited technological infrastructure and insufficient lecturer guidance were also identified as challenges affecting effective AI integration. Despite these limitations, students expressed optimism about AI’s potential to improve the quality of English teaching in the future. The study concludes that while AI contributes positively to English learning, greater institutional support, clearer implementation guidelines, and more personalized AI applications are needed to maximize its educational impact

The Making of An Informational Video Of Dutch Historical Buildings in Bengkalis

2025-12-13T21:09:20+07:00

The final project focused on making an informational video about Dutch historical buildings in Bengkalis to raise public awareness of cultural preservation. The research adopted a descriptive approach, collecting data through literature review, interviews, and field observations. The production process involved gathering visual materials, writing and translating the script, incorporating AI-generated voice-over, and editing the footage using CapCut. The final product was an eleven-minute and thirty-five-second video that showcased the history, functions, and cultural significance of each building. Evaluation results indicated that the video was informative, engaging, and easy to comprehend, despite certain data limitations and technical challenges encountered during production..

A Conceptual Framework of Business Storytelling Learning Media to Improve Presentation Skills of Vocational Students

2025-12-13T21:09:20+07:00

This study aims to develop a conceptual framework for business presentation learning based on digital storytelling. The research was conducted using a library research method that focused on collecting and analyzing theories and previous studies related to storytelling, instructional media development, and business communication. The findings show that storytelling is an effective approach to enhance students’ presentation and communication skills because it combines logical, emotional, and persuasive elements. The analysis also reveals that the ADDIE and Borg & Gall models can be applied to guide the systematic design of storytelling-based learning media. As a result, this study proposes a conceptual framework consisting of three main phases: Planning, Creating, and Delivering business presentations. Each phase supports the development of students’ communication, creativity, and confidence in presenting business ideas. The proposed framework is expected to serve as a foundation for future research and as a guide for educators in developing innovative, engaging, and relevant learning media for vocational students.

Evaluating the Contextual Factors Influencing the Implementation of Edlink in English Language Teaching for Vocational Students

2025-12-13T21:09:20+07:00

This study evaluates the contextual factors influencing the implementation of Edlink, a digital learning platform,

in English language teaching (ELT) for vocational students at Politeknik Negeri Bengkalis. Using the CIPP

(Context, Input, Process, Product) Evaluation Model, the research investigates the institutional needs,

challenges, and opportunities that justify the adoption of Edlink. Data were collected through semi-structured

interviews with English lecturers and vocational students, along with document analysis. The findings reveal

that digital learning is highly valued, with 63% of students considering it essential, and the majority of students

recognize the necessity of Edlink in their learning process. However, accessibility issues, including internet

connectivity and device limitations, remain significant barriers. The study highlights the importance of aligning

technological tools with institutional goals and the need for further training and resources to overcome

contextual challenges.

Keywords: CIPP, Edlink, ELT

The Competence Landscape: A Descriptive Analysis of Business Skills among Members of the 'Merah Putih' Cooperative, Bengkalis Regency

2025-12-13T21:09:21+07:00

This study aims to map the business competence landscape of members in the 'Merah Putih' Cooperative, Bengkalis Regency. A quantitative descriptive research design was employed, utilizing a structured questionnaire to collect data from 122 members. The data were analyzed using descriptive statistics to measure proficiency levels across ten competence dimensions. The results reveal an overall moderate competence level (Mean=2.71), with significant variations across domains. Critical deficiencies were identified in Digital & Data Literacy (Mean=2.26) and Strategic & Growth competencies, particularly in digital financial recording (Mean=2.00) and business planning (Mean=2.39). In contrast, relatively stronger performance was observed in Legal & Ethical Compliance (Mean=3.01) and Relationship Management (Mean=2.94). The findings indicate a "traditional strength-modern weakness" pattern among members, highlighting a substantial Digital-Strategic Gap that hinders business sustainability. The study concludes that targeted capacity-building programs are urgently needed, focusing on digital literacy and strategic planning while leveraging existing strengths in ethical and relational competencies. This research provides an empirical baseline for developing evidence-based interventions to enhance member capabilities and cooperative performance.

Strategic Model for Strengthening Fixed Asset Management in an Effort to Optimize the Utilization of Regional Assets

2025-12-13T21:09:21+07:00

This study aims to analyze a strategic model of fixed asset management in an effort to optimize asset utilization at the Regional Financial and Asset Management Agency (BPKAD) of Bengkalis Regency. The research focuses on issues related to administrative disorder, weak asset legality, lack of supervision, and the existence of regional assets that have not been optimally utilized. This research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. The results indicate that fixed asset management at BPKAD Bengkalis still faces challenges in the areas of inventory, legal audit, valuation, supervision, and control. Limitations in information systems, the absence of standardized operating procedures (SOPs), and weak coordination among regional apparatuses are identified as major obstacles to optimizing asset utilization. This study proposes a model for strengthening asset management based on the integration of inventory systems, legal auditing, and technology-based supervision to enhance the effectiveness and economic value of regional fixed assets.

Bridging the Gap: Measuring the Alignment Between Academic Mandarin Learning and Real-World Business Communication Needs

2025-12-13T21:09:21+07:00

This study investigates the alignment between academic Mandarin programs and real-world business communication needs in Indonesia. Through a mixed-methods approach involving surveys of 85 students, 60 alumni, and 10 industry professionals, significant competence gaps were identified. While stakeholders unanimously recognized the critical importance of Business Mandarin, the findings reveal substantial deficiencies in graduates' practical skills, particularly in negotiation, professional presentation, and understanding Chinese business culture. The current curriculum was found to overemphasize theoretical knowledge and receptive skills, lacking sufficient authentic, task-based learning activities. To bridge this gap, this research proposes an integrated educational model that synergizes Project-Based Learning (PBL) and Task-Based Language Teaching (TBLT) with industry-recognized micro-credentials. This framework is designed to create a competency-based learning ecosystem that directly addresses identified industry needs, enhances graduate employability, and provides verifiable certification of job-ready skills. The study underscores the necessity for curriculum reform and sustained industry-academia collaboration to effectively prepare graduates for the communicative demands of the global business environment.

Assessing Fiscal Performance in Indonesian Local Governments through Public Sector Accounting Indicators: A K-Means Clustering Approach (2005–2023)

2025-12-23T10:00:47+07:00

This study analyzes the fiscal performance of Indonesian local governments after fiscal decentralization using a K-Means clustering approach. Drawing on time-series data from regional budgets (APBD) of all districts and cities between 2005 and 2023, the study classifies fiscal performance based on four public sector accounting indicators: the fiscal decentralization ratio, financial independence, local revenue effectiveness, and spending efficiency. The analysis identifies four distinct clusters with different characteristics. Most regions (87.53%) fall into clusters with average to problematic performance, marked by high dependence on central government transfers and efficiency challenges. Only 2.28% of regions belong to the elite cluster with exceptional fiscal independence, while 10.19% are in the self-sufficient cluster that still needs to improve efficiency. The findings confirm significant fiscal disparities across regions and highlight the need for differentiated policy approaches tailored to each cluster’s characteristics. The study recommends targeted interventions focusing on underperforming clusters and the replication of best practices from the elite cluster.

Bridging the Digital Divide: The Role of Local Governments in Fostering SME Digitalization at the Border

2026-01-06T17:10:40+07:00

Abstract

This study evaluates and compares the digital readiness of Small and Medium Enterprises (SMEs) in the border regions of Bengkalis, Indonesia, and Muar, Malaysia, amid the rise of Industry 4.0. It aims to measure technological adoption, assess drivers and barriers of digital transformation, and examine local ecosystem roles in supporting SME digitalization across two administratively distinct but connected regions. Despite regional efforts toward digital economies, border-area SMEs remain underexplored, particularly in digital preparedness and cross-border integration. Using a quantitative comparative method, structured questionnaires were distributed to 100 SMEs—50 in each area. Data were analyzed through descriptive statistics, t-tests, and correlation analyses to identify readiness gaps in infrastructure, skills, strategy, and external support. The research provides valuable insights for policymakers, development agencies, and academics to bridge digital divides and enhance SME competitiveness. Findings will inform targeted interventions through Penta-helix collaboration involving government, academia, private sector, media, and communities. Ultimately, the study highlights the need for localized digital strategies that consider socio-economic and cultural differences across borders.

Keywords : Digital Readiness, SMEs, Border Economy, Cross-Country Comparison

Evaluating The Needs of Non-Profit Accounting Learning For Public Financial Accounting Students at Bengkalis State Polytechnic

2025-12-13T21:09:22+07:00

This study aims to identify the learning needs of non-profit accounting for students of the Public Financial Accounting Study Program at Bengkalis State Polytechnic. The research method used is descriptive qualitative with a questionnaire instrument, involving 71 respondents. The results show that students consider non-profit accounting to be very relevant and important for their careers. The priority competency needed is the analysis of Non-Profit Organization financial statements. The most preferred learning method is Project-Based Learning (PBL), accompanied by project-based evaluation and direct feedback from lecturers. Students also expect the availability of non-profit organization accounting software, reference sources in the form of financial reports (annual reports, audits), as well as the integration of ethical aspects and cultural sensitivity. These findings recommend that the PFA curriculum at Bengkalis State Polytechnic should emphasize practical learning, the use of real data, and project-based assessment to enhance students' competencies in facing the world of work.

Marketing Strategy Based on SWOT Analysis in increasing the competitiveness of MSMEs selling Bagansiapiapi souvenirs

2025-12-13T21:09:22+07:00

This research aims to analyze the extent to which marketing strategies based on SWOT analysis can help souvenir-based MSMEs in increasing their competitiveness, assess the effectiveness of applying SWOT analysis in formulating more targeted marketing strategies for souvenir-based MSMEs, and measure the level of success of household souvenir MSMEs. Souvenirs in facing business competition after implementing a marketing strategy based on SWOT analysis. The method used in this research is descriptive qualitative with SWOT analysis techniques. Research results where: Utilizing internal strengths to take advantage of external opportunities by diversifying unique and quality distinctive products in accordance with market trends, overcoming internal weaknesses by exploiting external opportunities, such as seeking additional funding sources to increase capital and technology, using internal strengths to overcome external threats, such as strengthening branding and product quality to face intense competition, reducing internal weaknesses and avoiding external threats by increasing operational efficiency, diversifying products, looking for strategic partners, and adjusting marketing strategies.

The Booming Vaname Shrimp Farms: Analysis of the Impact on the Economic Well-Being of Coastal Communities in Bengkalis Regency

2025-12-13T21:09:22+07:00

The booming phenomenon of vannamei shrimp farming in Bengkalis Regency has become one of the fisheries sectors that enhances the welfare of coastal communities. This study aims to analyze the contribution of vannamei shrimp farming to community economic conditions, as well as to identify supporting factors, challenges, and opportunities for sustainable development. The research used a qualitative descriptive method, with data collected through literature studies and descriptive analysis, providing a comprehensive overview of the phenomenon. The results show that vannamei shrimp farming increases income, creates jobs, and shifts community livelihoods from traditional sectors to more promising aquaculture sectors. This success is supported by the strategic geographic location of Bengkalis, the availability of aquaculture land, and stable market demand. However, several challenges remain, including limited funding access, high feed prices, seed fluctuations, and suboptimal environmental management. In conclusion, the development of vannamei shrimp farming in Bengkalis will provide sustainable benefits if managed optimally and supported by effective government policies. Collaboration between local communities, the government, and the private sector is also crucial to ensure that this sector continues to drive sustainable coastal economic growth.

Keyword : Booming, Shrimp Farming, Community Welfare, Coastal Communities

Internal and External Determinants of Tax Morale of MSME Actors: A Contemporary Empirical Study

2025-12-13T21:09:23+07:00

This study aims to analyze the influence of internal and external factors on the tax morale of Micro, Small, and Medium Enterprises (MSMEs) in Bengkalis Island. The examined variables include trust in government, trust in tax administration, nationalism, perceived probability of being caught, severity of punishment, and tax literacy. A quantitative approach was employed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Data were collected through questionnaires distributed to MSME taxpayers, with a population of 9,452 and a sample determined using Slovin’s formula with a 10% margin of error. The results reveal that trust in government, nationalism, perceived probability of being caught, and severity of punishment have significant positive effects on tax morale. In contrast, trust in tax administration and tax literacy show no significant effect. These findings indicate that MSME taxpayers’ moral behavior is more influenced by social and institutional factors rather than cognitive factors. It is recommended that local governments enhance fiscal transparency, foster fiscal nationalism, and strengthen fair law enforcement to promote higher tax morale and compliance among MSMEs in island regions.

How Perceived Fairness Influence Tax Compliance: Trust as the Key Mediator

2025-12-13T21:09:23+07:00

This study aims to examine the influence of perceived fairness on tax compliance, with trust as a mediating variable. This research uses a quantitative method with a survey of 62 taxpayers on Bengkalis Island. Data were processed using WarPLS 7.0. The research results indicate that the perception of fairness can increase taxpayers' tax compliance. Perceived fairness can also increase trust, but trust in the government does not increase tax compliance. There was no mediating effect in the findings of this study. The government and tax authorities must ensure that tax policies, procedures, and enforcement are implemented fairly and benefit the public. Additionally, openly reporting how tax funds are used will increase public trust in the government, which can lead to better and more sustainable tax compliance.

Analysis of the Implementation of Design Thinking in the Marketing Strategy Design of HerJamu MSMEs in Pangkalan Jambi Village

2025-12-13T21:09:23+07:00

This study aims to analyze the implementation of the Design Thinking approach in developing a marketing strategy for HerJamu MSME located in Pangkalan Jambi Village, Bengkalis Regency, Riau Province. HerJamu is a local herbal drink business facing challenges in expanding its market due to limited promotional channels and dependence on word-of-mouth marketing. Using a qualitative descriptive method, data were collected through interviews, observations, and documentation. The Design Thinking framework, consisting of five stages—empathize, define, ideate, prototype, and test—was applied to explore innovative and user-centered marketing strategies. The results show that applying Design Thinking enabled HerJamu to identify customer needs, improve branding, and integrate digital marketing tools with traditional sales practices. This integration successfully expanded market reach and strengthened consumer trust while maintaining cultural authenticity. The findings suggest that Design Thinking serves as an effective framework for enhancing the competitiveness and sustainability of rural MSMEs by combining empathy-driven innovation with local identity.

The Effect of ESG-Based FAS Implementation on Financial Performance (ROA)

2025-12-13T21:09:23+07:00

This study aims to analyze the effect of ESG-based FAS implementation, company size, and leverage on company financial performance as measured by return on assets (ROA). The research sample consists of non-financial companies listed on the IDX in 2024 that have obtained ESG scores from the IAI. The data was analyzed using multiple regression methods. The results show that all three variables have a significant effect on ROA. The implementation of ESG-based FAS improves transparency, accountability, and sustainable business practices, which have a positive impact on operational performance and profitability. Company size provides advantages through greater resources and asset optimization capabilities, while leverage, when managed properly, supports company expansion and productivity. These findings confirm that the combination of ESG principles, business scale growth strategies, and balanced funding structure management can increase asset effectiveness in generating profits. This study has implications for company management in formulating sustainability strategies and funding policies, as well as for regulators in supporting better ESG reporting practices.

Sustainable Development Goals and Intellectual Capital as Determinants of Corporate Financial Performance: An Empirical Study of Basic Chemical Manufacturing Companies on the IDX (2022-2024)

2025-12-13T21:09:23+07:00

This study is a quantitative research aimed at analyzing the influence of Sustainable Development Goals (SDGs) and Intellectual Capital on the financial performance of manufacturing companies in the basic chemicals sub-sector listed on the Indonesia Stock Exchange (IDX) for the period 2022–2024. The research data uses secondary data in the form of annual reports, with a sample of 14 companies selected through purposive sampling, resulting in 42 observations over three years. Data analysis was conducted using classical assumption tests, multiple linear regression, and hypothesis testing using SPSS. The results indicate that SDGs significantly influence financial performance with a significance level of 0.000 (p < 0.05), while Intellectual Capital does not significantly influence financial performance with a significance level of 0.563 (p > 0.05). Simultaneously, both variables were able to explain 65.2% of the company's financial performance (Adjusted R² = 0.652), while the remainder was influenced by factors outside the scope of this study. These findings highlight the importance of integrating SDGs into business strategies and the need to optimize the management of Intellectual Capital to contribute meaningfully to improving a company's financial performance.

Evaluation of The Implementation of Digital Marketing Strategies in MSMES Assisted By The State Polytechnic of Bengkalis

2025-12-13T21:09:24+07:00

The purpose of this study is to evaluate the implementation of digital marketing strategies and to determine the effectiveness of the implementation of digital marketing strategies in MSMEs under the guidance of Bengkalis State Polytechnic. The type of research is descriptive quantitative, namely how the implementation of digital marketing is effective and to measure whether the market place is feasible to be applied to these MSMEs. The data collection techniques used are surveys, observational, questionnaires, and interviews with MSME actors under the guidance of Bengkalis State Polytechnic. By implementing digital marketing as shown in the table, MSMEs can leverage the potential of rapidly developing technology to reach a wider target market, build closer relationships with customers, and improve their overall business performance. On average, the five MSMEs have implemented digital marketing effectively to very effectively. The strongest aspects are brand awareness, traffic, and impact on business performance. Aspects that still need strengthening include engagement, consistent online activity, and digital human resource capacity. Further training and digital marketing mentoring will further enhance business competitiveness and sustainability.

A Qualitative Inquiry into The Perceived Impacts of Community Partnership at Polbeng Business Expo on MSME Sustainable Competitiveness

2025-12-13T21:09:24+07:00

This study argues that the experiences and perceptions ofMSMEs participants provide a deeper understanding of impact and sustainability of business support programs unlike quantitative research that often dominate evaluations such programs This research presents a qualitative evaluation of the Polbeng Business Expo, a student-led initiative at Politeknik Negeri Bengkalis designed to empower local Micro, Small, and Medium Enterprises (MSMEs). The study aimed to explore the expo's perceived role in enhancing technological and marketing capabilities and to understand the underlying challenges and enablers from the participants' perspectives. Using a phenomenological approach, data were collected through in-depth interviews and Focus Group Discussions (FGDs) with 20 MSME owners, student organizers, and academic supervisors. Thematic analysis revealed three central themes: (1)Catalyst for Marketing Confidence, where the expo provided immediate validation, enhanced brand visibility, and practical sales experience (2) The Technology Adoption Gap, highlighting a disconnect between basic digital literacy provided and the MSMEs' need for sustained, advanced technological support and (3)The Synergy of Academic-Community Collaboration, underscoring the mutual benefits for MSMEs in gaining fresh ideas and for students in acquiring real-world skills. The study concludes that the expo's primary strength lies in its ability to boost marketing morale and create a collaborative ecosystem. However, for a transformative impact on technological capability, a long-term partnership model is recommended for transformative technological impact beyond one-off events.

The Influence of Consumer Behavior on Consumer Purchasing Decisions at A Bee Mart Through The Purchase Intention Factor as an Intervening Variable

2025-12-13T21:09:24+07:00

This study aims to analyze the influence of consumer behavior on A Bee Mart consumers' purchasing decisions, with purchase intention as an intervening variable. The background of the study is based on the increasingly complex dynamics of consumer behavior in the modern retail sector due to changes in consumption patterns and diverse marketing strategies. The research method used is a quantitative approach with path analysis techniques through the Structural Equation Modeling (SEM-PLS) model. Data were collected through questionnaires distributed to active A Bee Mart consumers. The results show that consumer behavior has a direct effect on purchasing decisions, but the indirect effect through purchase intention is not significant, with a coefficient value of -0.001 and a p-value > 0.05. This finding indicates that purchase intention does not act as a mediator in the relationship between consumer behavior and purchasing decisions. Thus, A Bee Mart consumers' purchasing decisions are more influenced by actual behavioral factors and shopping experiences than by purchase intention. These results provide implications for retail management to strengthen aspects of customer experience, service quality, and loyalty strategies rather than solely focusing on increasing purchase intention.

Exploring the Synergy between Islamic Banking and Halal Tourism Development in Indonesia: A Qualitative Analysis Using NVivo

2025-12-13T21:09:24+07:00

This study explores the synergy between Islamic banking and halal tourism development in Indonesia using a qualitative content analysis approach supported by NVivo software. Halal tourism, a rapidly growing segment of the global travel industry, has been recognized as a key driver of Indonesia’s halal economy. At the same time, Islamic banking has demonstrated steady growth and offers financing instruments that align with sharia principles, such as mudarabah, musharakah, and qard al-hasan. Despite this potential, the integration between these two sectors remains underexplored. Drawing on 65 secondary sources, including government policies, academic publications, industry reports, and media coverage, this research identifies three overarching themes: financial support and inclusion, policy and regulatory frameworks, and challenges and sustainability. The findings reveal that Islamic banking plays a critical role in providing sharia-compliant financing and empowering SMEs in the halal tourism sector, while government initiatives offer regulatory backing. However, fragmented policy implementation, infrastructural gaps, low consumer awareness, and limited innovation in Islamic financial products continue to constrain the sector’s long-term growth. This study extends the literature by systematically mapping the interrelationship between Islamic banking and halal tourism, offering insights into opportunities and barriers. The results highlight the importance of financial inclusion, policy harmonization, and innovation in building a sustainable halal tourism ecosystem. Recommendations include fostering collaboration between financial institutions, regulators, and industry players to position Indonesia as a global leader in halal tourism.

Strategy To Increase The Added Value Of Bengkalis Shrimp Paste To Become An Indonesian Export Commodity

2025-12-13T21:09:25+07:00

This study focuses on finding strategies to increase the economic value of Bengkalis shrimp paste, so that this product can develop into a strong Indonesian export commodity in the global market through technological innovation, product quality improvement, and digital marketing. Using a descriptive qualitative method through case studies in the villages of Pambang, Selatbaru, and Teluk Pambang, information was collected through interviews, direct observation, and document analysis from MSME actors, fishermen, and relevant government agencies. The results of the study reveal that terasi production in Bengkalis still largely relies on traditional techniques with limited technological support, resulting in low added value and limited access to wider markets. The application of appropriate technologies, such as solar-powered dryers, vacuum packaging, and digital tracking systems, has successfully increased production efficiency by up to 40%, extended shelf life to six months, and doubled the potential selling price. In addition, the application of modern marketing strategies such as the Business Model Canvas (BMC) and Blue Ocean Strategy (BOS) has expanded market reach through e-commerce platforms and social media. This study concludes that an integrated approach combining production process innovation, quality standardization, and digital marketing is crucial to strengthening the competitive position of Bengkalis shrimp paste in the international market and encouraging

Factors Affecting Customer Loyalty at Shopping Malls: A Case Study of Visitors to Plaza Laksamana Bengkalis

2025-12-13T21:09:25+07:00

This study aims to analyze the factors influencing customer loyalty at Plaza Laksamana Bengkalis. In the era of globalization and digitalization, customer loyalty has become a strategic asset essential for retail business continuity and growth. Using a quantitative approach, data were collected through surveys from 100 visitors who met specific criteria. The variables studied include service quality, customer satisfaction, price perception, brand image, and socio-emotional factors. Multiple regression analysis revealed that service quality, customer satisfaction, price perception, and brand image significantly and positively affect customer loyalty, with service quality and customer satisfaction as dominant factors. Socio-emotional factors influence loyalty indirectly through customer satisfaction. These findings support the Service Quality–Satisfaction–Loyalty Chain theory and provide practical implications for Plaza Laksamana management to improve service standards, maintain competitive pricing, and strengthen brand image to sustain customer loyalty. This study contributes theoretically to consumer behavior literature in regional retail markets and offers strategies to enhance business competitiveness.

Analysis of TikTok content marketing strategies in promoting opportunities for influencers/Affiliates in small areas.

2025-12-13T21:09:25+07:00

The rapid growth of the digital era has transformed how individuals and businesses engage in the modern economy. TikTok, as one of the most influential social media platforms, has evolved beyond entertainment into a digital economic space that creates opportunities for influencers and affiliates, particularly in small regions. Creative, authentic, and relevant content strategies have become essential in attracting audience attention and building trust toward products or brands.

This study employed a qualitative descriptive method. Data were collected through in-depth interviews, observations of TikTok creators in small regions, and documentation of uploaded content. The analysis process involved data reduction, data presentation, and conclusion drawing to identify key elements of effective content strategies in promoting digital economic opportunities.

The results indicate that TikTok content strategies play a significant role in enhancing local creators’ visibility and expanding market reach. Interactive features such as live streaming, duet collaborations, and affiliate programs have proven effective in increasing audience engagement and creators’ income. TikTok functions not only as a promotional medium but also as a platform for social and economic empowerment in small regions, demonstrating strong potential to foster inclusive and sustainable digital economic growth

Product Development and Branding Strategy to Enhance the Export Competitiveness of Bengkalis Pineapple

2025-12-13T21:09:26+07:00

This study aims to formulate effective product development and branding strategies to enhance the export competitiveness of Bengkalis pineapple (Ananas comosus). Pineapple is one of Indonesia’s key tropical fruit commodities with significant export potential, yet its competitiveness remains constrained by limited value-added processing, inconsistent product quality, and weak global branding. This research adopts a qualitative descriptive approach using secondary data synthesized from fifteen recent scientific journals (2021–2025) that address product innovation, supply chain efficiency, value addition, and international market strategies for pineapple-based products. The results highlight the importance of adopting sustainable product innovations, circular bioeconomy principles, and integrated branding efforts to strengthen market positioning. The findings are expected to support the development of strategic policies for local agribusiness stakeholders and promote Bengkalis pineapple as a globally competitive export commodity. Additionally, this research provides a conceptual perspective that links innovation, sustainability, and marketing as interconnected elements for building regional competitiveness. The expected outcome is a strategic guideline that can help local producers and policymakers optimize the potential of Bengkalis pineapple within global export markets.

The Potential of Brown Sugar from Palm Sap as a Leading Economic Product for the People of Riau

2025-12-13T21:09:26+07:00

This study aims to analyze the potential of palm sap–based brown sugar as a leading economic product for local communities in Riau Province. The research adopts a descriptive mixed-method approach combining quantitative and qualitative analyses to assess production potential, economic feasibility, and socio-economic impacts. Data were collected through field surveys, interviews, and literature synthesis from previous studies. Findings reveal that palm sap derived from replanting oil palm trees serves as a valuable raw material that supports a zero-waste approach in the palm oil industry. The financial analysis shows that the business is feasible, with a Revenue-Cost Ratio (R/C) of 1.08 and a Benefit-Cost Ratio (B/C) of 0.08, indicating economic viability though with a narrow profit margin. The product meets the Indonesian National Standard (SNI 01-3743-1995), with an average production cost of IDR 6,708 per kilogram and a selling price of IDR 13,000 per kilogram. Beyond economic benefits, the development of palm sap brown sugar enhances local skills, promotes sustainable livelihoods, and provides an alternative natural sweetener with a low glycemic index. The study concludes that palm sap brown sugar has strong potential to become a flagship local product, supporting sustainable economic growth and community empowerment in Riau.

Analysis of the Impact Vehicle Congestion at Bengkalis Ro-Ro Port on Logistics Efficiency and Mobility

2025-12-13T21:09:26+07:00

The Bengkalis Ro-Ro Port serves as a vital transportation link connecting Bengkalis Island with the Riau mainland, facilitating the movement of vehicles, passengers, and logistics. However, the rapid increase in vehicle volume has not been balanced with sufficient infrastructure development, leading to severe congestion and decreased operational efficiency. This study aims to analyze the impact of vehicle congestion on logistics efficiency and community mobility at Bengkalis Ro-Ro Port. A quantitative descriptive approach was applied using data from field observations, questionnaires, and interviews with port users and operators. The findings reveal that congestion is mainly caused by limited dock capacity, irregular ferry schedules, and the absence of digital-based queue management systems. These issues result in prolonged waiting times of up to five hours, fuel waste, increased logistics costs, and delivery delays. Such inefficiencies reduce service satisfaction and hinder regional economic competitiveness. The study recommends several strategies to improve performance, including optimizing ferry operating schedules, expanding dock and parking areas, implementing e-ticketing systems, and enhancing inter-agency coordination. These measures are expected to improve port efficiency, enhance mobility, and support sustainable logistics connectivity in the Bengkalis region..

Optimizing the Vegetable Supply Chain to Increase Farmers' Sales Value

2025-12-13T21:09:27+07:00

The agricultural sector, particularly horticulture, is fundamental to Indonesia's economy, yet the welfare of farmers often remains low. This paradox is largely caused by a long, inefficient, and multi-layered conventional vegetable supply chain, which suppresses farm-gate prices and diminishes the producers' bargaining power. This research aims to analyze the structure of the current vegetable supply chain and identify optimization strategies to increase farmers' selling value. Using a descriptive method with a literature review and a qualitative case study approach, this study investigates the roles of key stakeholders, from farmers to retailers, in the vegetable supply centers of Rokan Hilir Regency. The findings reveal that the lengthy distribution channel, involving collectors, wholesalers, and retailers, significantly reduces the profit margin for farmers. As a solution, the implementation of digital technology to create a shorter, more direct supply chain from farmers to consumers is proven to be the most effective optimization strategy. By cutting out intermediaries, farmers gain full autonomy to set fair prices, leading to a significant increase in their selling value and overall welfare. This study confirms that supply chain optimization is a crucial step toward farmer empowerment and strengthening the national agricultural foundation.

Effectiveness of PT Pertamina Pakning's CSR Program in Improving the Economy of Communities Surrounding the Company Through the SROI Approach

2025-12-13T21:09:27+07:00

This study examines the effectiveness of the Corporate Social Responsibility (CSR) program of PT Pertamina RU II Sungai Pakning in improving community economic welfare through the Social Return on Investment (SROI) approach. Using a descriptive quantitative method, the study measures the social and economic benefits generated from CSR activities compared to the investment made. The results show an SROI ratio of 2.85, meaning that every one rupiah invested in CSR produces 2.85 rupiahs in social and economic value. Programs such as mangrove conservation, MSME empowerment, and vocational training have significantly increased local income and community capacity. These findings indicate that Pertamina’s CSR initiatives are effective in creating sustainable social and economic benefits for the surrounding communities.

The Impact of the Existence of Bandar Sri Setia Raja International Port on the Economic Growth of the Bengkalis Region

2025-12-13T21:09:27+07:00

This study aims to comprehensively analyze the impact of the Bandar Sri Setia Raja (BSSR) International Port on the economic growth of Bengkalis Regency. The existence of this port is expected to play a vital role in strengthening regional connectivity and promoting sustainable economic activities, particularly in trade, logistics, transportation, and local investment. The research employs a descriptive quantitative approach supported by secondary data collected from regional economic reports, trade volume statistics, employment records, and in-depth interviews with stakeholders involved in port management and local economic development planning. The findings reveal that the operation of BSSR International Port has significantly contributed to improving the regional economy through increased trade activities, job creation, and the enhancement of business infrastructure and supply chain networks. Moreover, the port has successfully positioned Bengkalis as an emerging maritime hub that facilitates both domestic and international trade integration, thereby attracting new investment opportunities. However, the study also identifies several challenges, including limited supporting facilities, inadequate infrastructure maintenance, uneven investment distribution, and the need for effective policy synchronization between the port authority and the local government. Overall, the BSSR Port functions as strategic driver for regional economic transformation when supported by sustainable infrastructure and integrated governance policies.

The Impact of Online Gambling on Young People

2025-12-13T21:09:27+07:00

Online gambling has become increasingly accessible to adolescents, largely due to widespread internet connectivity and persuasive social media marketing. This study explores the multifaceted impact of online gambling on young people, focusing on psychological, social, and financial consequences. It highlights how constant exposure to digital content, peer influence, and targeted promotions can encourage risky gambling behaviors and lead to potential addiction. The research also examines the broader social context, including the role of family, education, and community in shaping adolescents’ awareness and resilience to online gambling pressures. Findings suggest that engagement in online gambling can disrupt academic focus, strain social relationships, and negatively affect mental health and financial decision-making. The study underscores the urgent need for preventive strategies, such as parental guidance, financial literacy education, awareness campaigns, and regulatory oversight of digital platforms, to mitigate the risks and foster healthier interactions with online media. By providing insight into the underlying factors driving youth gambling, this research contributes to the development of effective policies and interventions to protect young people from the negative consequences of online gambling.

Analysis of the impact of TikTok Shop's live Shopping and Price Discount features on Impulsive Behavior and Brand Loyalty among online Shoppers

2025-12-13T21:09:27+07:00

This study analyzes the simultaneous impact of Live Shopping and Price Discount features on Impulsive Behavior and Brand Loyalty among online shoppers on TikTok Shop, particularly in Indonesia's dynamic social e-commerce environment. A quantitative approach using a survey method was employed, targeting TikTok Shop users in Bengkalis Regency who have made purchases during live sessions. Data analysis utilized statistical software such as SPSS or SmartPLS. The findings indicate that both features are significant drivers of short-term impulsive buying. Live Shopping triggers an emotional response through Social Presence, Enjoyment, and parasocial interaction, which reduces self-control. This effect is amplified by the Price Discount, providing a rational stimulus of urgency and value illusion that forces quick, unplanned purchases.. However, if discount-driven purchases consistently lead to poor quality or post-purchase regret, it risks damaging brand loyalty towards the product, even if loyalty to the platform remains high. The study contributes to digital marketing literature by integrating the impulsive behavior and brand loyalty perspectives in the social commerce context.

Design and Implementation of a Farmer-Centered Web-Based Oil Palm Plantation Management Information System

2025-12-13T21:09:28+07:00

Oil palm plantations are among Indonesia's major economic sectors, yet many smallholder farmers still rely on manual record-keeping methods, leading to data inaccuracies, inefficiencies, and the absence of financial reports. This study aims to design and develop a farmer-centered web-based information system to support palm oil plantation management. The research adopts the Design Science Research (DSR) methodology, consisting of problem identification, objective formulation, design, development, demonstration, and evaluation. The system was developed using Laravel 10 framework and MySQL database, featuring modules for farmer data, plantation data, fertilization, harvesting, and activity recording. Testing was conducted using Black Box yielding 100% functional success. The results show that this system can assists farmers in managing plantation activities and provides structured, accurate, and easily accessible information to support better decision-making.

Website-Based Cooperative Recording Application Using Email Notifications

2025-12-13T21:09:28+07:00

The advancement of information technology encourages cooperatives to undergo digital transformation. Koperasi Maju Bersama PT. Priatama Riau previously used a manual credit (bon) recording system based on notebooks and Excel spreadsheets, which was prone to errors, time-consuming, and lacked automated payment reminders. This final project aims to develop a web-based cooperative credit recording application equipped with email notification features to improve data management efficiency and payment discipline among members. The development method used is the waterfall model, consisting of problem identification, data collection, system design, implementation, and testing. The application was built using the PHP programming language with the Laravel 11 framework and MySQL as the database. The results show that the application successfully manages credit data, member data, goods, and billing in a centralized system, while also sending automated email notifications to cooperative members. The system has been tested and works well across various devices and browsers. In conclusion, the application effectively replaces the manual system with a more efficient, accurate, and professional digital system, enhancing payment discipline and assisting administrators in generating reports for management.

Digital Marketing Strategies to Enhance the Export Competitiveness of Songket Riau: A Case Study of Local SMEs in Bengkalis

2025-12-13T21:09:28+07:00

This study investigates how digital marketing strategies can enhance the export competitiveness of Songket Riau, using a case study of local SMEs in Bengkalis, Riau, Indonesia. Combining qualitative case-study methods with secondary literature synthesis, the research explores SMEs’ current digital practices (social media, e-commerce, content and cultural adaptation), barriers to digital adoption, and how these practices affect market access, customer relationships, and export readiness. Data sources include in-depth interviews with Songket producers and local stakeholders, document analysis, and a synthesis of recent empirical studies on SME digitalisation and export performance. Findings are expected to identify context-sensitive digital tactics (e.g., culturally adaptive content, platform selection, and GVC-oriented digital capabilities) and practical steps for upgrading Songket value chains for export. The study contributes empirically and practically by (1) mapping effective digital marketing interventions for a cultural textile product, (2) linking digital capabilities to export competitiveness in an under-researched regional setting, and (3) offering policy and managerial recommendations to support SME internationalisation.

Innovation of Nipah Salt as an Alternative to Sea Salt in Supporting the Economy of the Bengkalis Coastal Region

2025-12-13T21:09:28+07:00

This study explores the innovation of Nipah salt as an alternative to polluted sea salt and its potential to enhance the coastal economy of Bengkalis Regency. Using a descriptive qualitative approach through observations, interviews, and SWOT analysis, the research identifies the strengths, weaknesses, opportunities, and threats in developing Nipah salt. The findings indicate that Nipah salt production is simple, environmentally friendly, and can be conducted throughout the year, offering significant economic benefits for coastal communities. The abundance of Nipah palm sap within mangrove ecosystems provides a sustainable raw material that does not require large-scale land use. Community empowerment and training programs have improved local capacities in processing, packaging, and marketing, leading to increased income and economic diversification. This innovation aligns with blue economy principles, integrating ecological preservation with social and economic growth. Although challenges such as limited technology and mangrove degradation persist, Nipah salt has strong potential to become a distinctive regional product that supports sustainable livelihoods and strengthens the Bengkalis coastal economy.

Analysis of Vaname Shrimp Export Potential from Teluk Pambang Ponds to International Markets

2025-12-13T21:09:29+07:00

This study aims to analyse the export potential of vaname shrimp (Litopenaeus vannamei) from Teluk Pambang, Bengkalis Regency, to international markets. The research combines quantitative secondary data from national and regional sources, including the Ministry of Marine Affairs and Fisheries and Statistics Indonesia, with qualitative field observations and in-depth interviews with shrimp farmers, collectors, exporters, and local government officials. Findings indicate that Teluk Pambang has high and sustainable production potential, with pond productivity averaging 10–15 tonnes per hectare per cycle, supported by favourable environmental conditions and simple technological applications. However, several barriers limit export development, such as inadequate cold chain infrastructure, limited access to export certification, and insufficient direct market linkages. Despite these challenges, strong global demand, government support, and opportunities for sustainable aquaculture offer significant potential for expanding exports. Strategic recommendations include improving cultivation practices, integrating supply chain management, and enhancing policy support to facilitate certification and market access. The study contributes theoretically to comparative and competitive advantage frameworks, showing that regional production efficiency, supply chain innovation, and compliance with international standards can strengthen competitiveness. Practically, it provides policy and strategy guidance for local governments, business actors, and coastal communities to develop a sustainable and competitive vaname shrimp export sector in Teluk Pambang

The Influence of E-Wallet Use on Students Shopping Behavior

2025-12-13T21:09:29+07:00

This study aims to analyze the influence of e-wallet usage on students’ shopping behavior at Bengkalis State Polytechnic. A total of 80 respondents participated, consisting of active users of ShopeePay, DANA, GoPay, OVO, and LinkAja. The research employed a quantitative approach using a simple linear regression analysis. The results revealed that e-wallet usage has a positive and significant effect on students’ shopping behavior, with a regression coefficient (β) of 0.726 and a significance value of 0.000 (<0.05). The coefficient of determination (R²) was 0.68, indicating that 68% of the variation in students’ shopping behavior can be explained by e-wallet usage, while the remaining 32% is influenced by other factors such as lifestyle, social environment, and financial literacy. The findings suggest that digital payment platforms, particularly ShopeePay, encourage more frequent spending among students through convenience, cashback, and discount features. This study highlights the growing adoption of cashless transactions and their impact on students’ consumption patterns.

The Effect of Participation in Campus Organizations on the Self-Development of Students at Politeknik Negeri Bengkalis

2025-12-13T21:09:29+07:00

This study aims to analyze the effect of student participation in campus organizations on self-development at Politeknik Negeri Bengkalis. A quantitative correlational method with a survey approach was employed, involving students who are active in various organizations such as BEM, Himpunan Jurusan, and UKM. The sampling technique used was proportionate stratified random sampling, with the sample size determined using Slovin’s formula at a 5% margin of error. Data were collected through a structured questionnaire and analyzed using SPSS 25.0 through simple, multiple, and moderated regression analysis (MRA). The results show that organizational participation has a significant and positive effect on self-development, particularly in the dimensions of leadership, communication, teamwork, self-efficacy, and discipline. Furthermore, length of membership and organizational position strengthen this relationship, indicating that more active involvement provides greater personal growth opportunities. These findings support Social Learning Theory, Skill Formation Theory, and Self-Efficacy Theory, highlighting campus organizations as strategic platforms for student skill development and work readiness.

Development of an Online Ticket Booking System as a Solution to Long Queues at the Bengkalis–Pakning Ferry Port

2025-12-13T21:09:29+07:00

The high number of passengers at Bengkalis-Pakning Port often causes long queues due to an inefficient conventional ticketing system. This study aims to address this issue by designing an online ticket booking system. Using a descriptive qualitative approach, data was collected through in-depth interviews, direct observation, and secondary data analysis. The results of the study identified several key root causes: slow manual transaction processes with an average of 2-3 minutes per vehicle, uncertainty regarding schedule information and capacity availability, dependence on cash payments, and inefficient and error-prone manifest recording. As a solution, a conceptual design for an online ticket booking system was formulated, which includes key features such as an intuitive interface, digital payment integration, QR code-based ticket issuance, and a real-time information center. The implementation of this system is projected to significantly reduce queues, improve data accuracy, and optimize port operational performance. This design serves as a practical foundation for the digital transformation of ferry services in Bengkalis-Pakning.

Cashless Society And Millennial Financial Behavior

2025-12-13T21:09:29+07:00

This study aims to analyze the influence of the cashless society phenomenon on millennial financial behavior. The research focuses on how digital payment systems affect spending habits, financial control, and digital financial literacy. A quantitative approach was applied using surveys distributed to millennials who actively use digital payment services in Indonesia. The findings indicate that non-cash transactions improve efficiency but may also trigger impulsive behavior if not supported by sufficient financial literacy.

Business Strategy Analysis to Increase Public Interest in Lomek Chips

2025-12-13T21:09:30+07:00

The declining public interest in traditional fish-based snacks such as Lomek chips poses a significant

challenge for local micro, small, and medium enterprises (MSMEs). This study aims to analyze effective business

strategies to increase public attraction toward Lomek chips through innovation and marketing development. A

mixed-method approach was employed, combining qualitative and quantitative analyses. Data were collected

from 50 respondents, including consumers, producers, and local distributors, using interviews, surveys, and field

observations. Analytical tools such as SWOT analysis and the Analytical Hierarchy Process (AHP) were applied

to determine key strategic priorities. The results indicate that product innovation and attractive packaging

(weight 0.34) are the most influential factors in increasing consumer interest, followed by digital marketing

through social media (0.28), collaboration with local influencers (0.22), and market expansion via e-commerce

(0.16). The findings highlight that strengthening brand identity and utilizing digital marketing platforms are

essential for improving market competitiveness. Therefore, implementing integrated business strategies based on

innovation, promotion, and market expansion can effectively enhance public interest in Lomek chips and support

the sustainability of local MSMEs.

The impact of social media marketing on brand loyalty among Gen Z

2025-12-13T21:09:30+07:00

Abstract

This study explores the impact of social media marketing on brand loyalty among Generation Z in Indonesia. As active users of platforms such as TikTok and Instagram, Gen Z represents a key audience for digital marketing. Using a mixed-method approach, data were collected from 144 Gen Z respondents and 12 in-depth interviews. The results show that social media marketing significantly influences brand loyalty, both directly and through brand experience, brand love, and brand trust. Interactive, authentic, and influencer-based content effectively build emotional bonds and consumer trust. The study concludes that authenticity, creativity, and engagement are essential in shaping loyalty among Gen Z consumers. These findings provide valuable insights for marketers to develop more effective social media strategies to enhance long-term brand relationships.

Strategy to Increase the Added Value of Bengkalis Woven Batik Products from BUMdes in Teluk Latak Village to Penetrate the Export Market

2025-12-13T21:09:30+07:00

This research aims to formulate a strategy to increase the added value of Bengkalis woven batik products produced by BUMDes Langgam Sako in Teluk Latak Village to penetrate export markets. Bengkalis woven fabrics, known as Tenun Putri Mas, have high cultural and economic value, but the export potential remains limited due to problems in production cost calculation, product innovation, and marketing management. Therefore, this study focuses on improving cost accuracy, innovation strategies, and digital marketing integration to strengthen the competitiveness of local products.

This study employs a mixed-method approach combining qualitative and quantitative analyses. The qualitative part explores cultural, managerial, and entrepreneurial aspects of the weaving and batik industries, while the quantitative part applies the Activity Based Costing (ABC) method to evaluate production cost structures and financial feasibility. Data were collected through observation, interviews, documentation, and validation via Focus Group Discussions (FGD) involving BUMDes, artisans, and local authorities.

The results show that the ABC method produces more accurate cost calculations, enabling BUMDes Langgam Sako to set competitive export prices. In addition, product diversification and digital marketing through platforms such as Shopee and Instagram significantly improved sales, increasing by 35% within two years. The study concludes that integrating financial accuracy, innovation, and digital marketing provides an effective framework for developing Bengkalis’ creative industry toward global market competitiveness.

Analysis of Opportunities for Cultivating Bengkalis Sea Worms (Pumpun) as Raw Material for Fish Food in the Fishing Industry

2025-12-13T21:09:30+07:00

The fisheries sector faces challenges in supplying quality feed, while local Bengkalis (Pumpun) seaworms have high potential as raw materials for fish feed with export value. The utilization of Pumpun has not been optimal, despite having significant economic and export opportunities. This research aims to analyze ecological potential, export opportunities, and formulate its development strategies. The method used is qualitative descriptive, integrating literature analysis with the concept of Blue Economy. The results show that the coastal ecosystem of Bengkalis is very supportive of the growth of Pumpun. Strong export opportunities are supported by the availability of natural resources, low production costs, and geographical proximity to the Southeast Asian market. Development strategies must be based on the principles of Blue Economy, including setting sustainable harvest quotas, cultivation trials, and increasing the added value of processed products.

Interactive Website Creation For CV. Aka Design Consultation Services

2025-12-13T21:09:30+07:00

The development of information technology has encouraged companies to adapt in marketing their services and improving operational efficiency. CV AKA Design, a company engaged in building planning and supervision consultancy services, previously relied on conventional promotional methods, which were less effective in reaching a wider market. The absence of a professional website limited promotion, portfolio management, and client communication, which impacted the company’s competitiveness. In response to this condition, this research developed a professional website as a strategic solution to enhance the company’s visibility, expand market reach, and build a more professional image. The website features informative and interactive functions, including a company profile, project portfolio, online consultation form, and client data management system. The web-based system was developed using the Waterfall method, ensuring that the design process was carried out systematically and according to the company’s needs. The final testing results show that the website is capable of optimizing the company’s operations by accelerating the service ordering process, simplifying data management, and facilitating communication with clients through online consultation features and automated notifications. Moreover, the website assists management in decision-making by providing well-structured project data and easily accessible reports, thus supporting faster, more accurate, and transparent services.As a result, CV AKA Design now has an effective digital platform to compete in the era of information technology

The Negative Impact of Online Loans on University Students

2025-12-13T21:09:31+07:00

This study aims to analyze the negative impact of online loans on university students, focusing on financial behavior, psychological well-being, and academic performance. The rapid advancement of financial technology has made online lending platforms easily accessible, allowing students to borrow funds instantly without complex requirements. Although these services offer short-term financial convenience, they often create serious problems such as excessive debt, financial dependency, and emotional stress. This research employs a descriptive qualitative method through interviews and questionnaires distributed to students who have used online loan applications. The findings reveal that most students experience financial instability due to poor money management, high interest rates, and lack of awareness about repayment obligations. Furthermore, debt accumulation leads to anxiety, reduced focus in learning, and declining academic outcomes. Peer influence, low financial literacy, and consumerist culture are identified as dominant factors that encourage impulsive borrowing behavior. The study highlights the importance of improving financial education and awareness programs at the university level, along with the need for strict regulation of digital lending practices. Overall, while online loans provide short-term access to credit, their long-term consequences can negatively affect students’ financial health, emotional stability, and academic achievement.

Analysis of Empowerment of Small and Medium Enterprises Producing Products from Sago Raw Materials

2025-12-13T21:09:31+07:00

This study aims to analyze the empowerment strategies of small and medium enterprises (SMEs) producing sago-based products in Indonesia. The research focuses on identifying empowerment patterns, supporting and inhibiting factors, and evaluating the sustainability of empowerment programs. A qualitative descriptive approach was used with data collected through interviews, observation, and document analysis of several sago-processing SMEs in Maluku and Papua. The results show that empowerment initiatives include technical training, capital assistance, and digital marketing facilitation. However, challenges remain in production infrastructure, managerial capacity, and innovation. Collaborative synergy between local governments, academia, and private actors is crucial to strengthen competitiveness and expand sago-based product markets at national and ASEAN levels.

Web-Based Video Conference Equipment Borrowing Application

2025-12-13T21:09:31+07:00

This web-based video conference equipment borrowing application is designed to streamline the borrowing process at the Department of Communication, Informatics, and Statistics of Bengkalis Regency, which was previously done manually. The system was developed using the Waterfall method, which includes problem identification, design, implementation, and testing stages. The application is built using the Laravel 12 framework and MySQL database. The main features of this system include equipment data management, borrowing and returning processes, scheduling, and borrower data archiving, all of which are integrated and accessible online. Testing showed that the application runs well on various devices and browsers and is responsive. With this application, the borrowing administration process becomes faster, more efficient, accurate, and helps improve the admin's performance in presenting data and reports.

Application For Management of Buying and Selling Fresh Fruit Bunches (FFB) of Palm Oil on The Peron Bagas Dumai

2025-12-13T21:09:31+07:00

Peron Bagas still relies on manual record-keeping to manage transactions involving the purchase and sale of Fresh Fruit Bunches (FFB), including daily price inputs, purchase records, and sales calculations. This manual process poses a high risk of data entry errors, duplication, and difficulties in transaction reporting, which negatively impact data accuracy and operational efficiency. To address these issues, the Peron Bagas Application was developed to integrate all operational processes in a structured and digital manner. This application automates transaction recording, sales calculations, and report generation, thereby minimizing errors in data management. The implementation of this system enhances speed, accuracy, and efficiency in business processes and supports better decision-making through real-time data insights. Functional testing using the Black Box method demonstrated that all modules worked correctly, achieving a 100% success rate.

Student Behavior in the Use of E-Wallet and Paylater

2025-12-13T21:09:32+07:00

The rapid advancement of digital financial technology has transformed the way young consumers,
particularly university students, conduct transactions. This study aims to analyze student behavior in the use of ewallet and paylater services, focusing on factors such as convenience, security, financial literacy, and purchasing
behavior. A quantitative method was employed, using a structured questionnaire distributed to 150 university
students. Data were analyzed using descriptive statistics and regression analysis to identify key behavioral drivers.
The results show that convenience and ease of use are the dominant factors influencing students’ adoption of ewallet and paylater services, followed by promotional offers and perceived financial control. However, a lack of
financial literacy increases the risk of impulsive buying and over-dependence on credit-based payment systems.
This study contributes to a better understanding of digital financial behavior among students and provides
valuable insights for policymakers, financial service providers, and educational institutions to promote
responsible financial management

The Role of Shopee Live Streaming as an Interactive Marketing Strategy in Improving Purchasing Decisions

2025-12-13T21:09:32+07:00

This study aims to analyze the role of Shopee Live Streaming as an interactive
marketing strategy in enhancing purchasing decisions among Indonesian consumers. Using a
quantitative descriptive approach, data were collected from 100 Shopee users who had
participated in live streaming sessions. The research focused on examining the influence of
interactivity and trust on purchasing behavior. Results of the multiple regression analysis
using SPSS showed that both interactivity and trust have a positive and significant effect on
consumers’ purchasing decisions. Interactive communication through live sessions increases
engagement and purchase intention, while host credibility and product transparency
strengthen consumer trust. The findings indicate that Shopee Live Streaming successfully
combines entertainment and marketing to create a two-way interactive experience that drives
purchase conversion. This study contributes to the understanding of digital consumer
behavior and offers practical insights for sellers and marketers to optimize live streaming as
an effective marketing strategy in the digital era.

The Impact of CPO Quality Based on The Ripeness Criteria of Oil Palm Fresh Fruit Bunch

2025-12-13T21:09:32+07:00

Abstract

Crude Palm Oil (CPO) quality is primarily determined by the maturity level of the harvested Fresh Fruit Bunches (FFB). The ripeness level affects oil content, free fatty acid (FFA) concentration, moisture, impurity, and oxidative stability of the extracted oil. This study aims to analyze the influence of oil palm fruit maturity on CPO quality based on physicochemical parameters and to identify the optimal maturity stage that produces the best oil characteristics. The research was conducted on the Tenera variety using three ripeness categories: unripe, ripe, and overripe. Optical and fluorescence sensors were used to identify fruit ripeness non-destructively, followed by laboratory extraction and analysis of CPO. The results revealed that fruit maturity significantly influenced CPO quality. Ripe fruits yielded the highest oil content (24.5%) with FFA 1.5%, moisture 0.25%, DOBI 4.2, and carotene 720 ppm, whereas overripe fruits increased FFA levels (>3%) and reduced oxidative stability. These findings confirm that optimal ripeness produces superior CPO quality, while delayed harvesting or overripe fruits lead to degradation of oil properties. The study contributes novelty by integrating empirical and optical-based approaches to determine ripeness criteria that enhance both the yield and quality of CPO, supporting sustainable palm oil production.

Keywords: crude palm oil, ripeness, quality, FFA, carotene

Samosir Arabica Coffee Business Expansion Strategy to the International Market by Era Digital

2025-12-13T21:09:33+07:00

This study aims to analyze the strategy of Samosir Arabica Coffee's business expansion to the international market through the use of digitalization as the main driver. Samosir Arabica coffee has superior potential thanks to its unique flavor character and the support of ideal geographical conditions, but it still faces constraints on productivity, market access, and conventional marketing. Through a qualitative descriptive approach, data was obtained from interviews, observations, and documentation of coffee business actors, cooperatives, and government institutions. The results of the study show that the adoption of digital technology plays a significant role in expanding market reach and increasing global competitiveness. The use of social media and e-commerce platforms is an effective strategy in promotion and sales, while institutional strengthening, quality certification, and local identity-based branding have also strengthened Samosir's position in the global market. Government support in digital training and export facilitation is accelerating this transformation. Theoretically, this study combines the Uppsala Model and the TOE (Technology Organization Environment) framework to explain the gradual and continuous process of internationalization. Thus, digitalization is the main key to the success of Samosir Arabica Coffee penetrating the international market and improving the welfare of farmers.

Identifying The Potential and Opportunities For Exporting Bengkalis Pineapple Dodol Products

2025-12-13T21:09:33+07:00

This study aims to identify the potential and export opportunities of pineapple dodol as a superior regional product from Bengkalis Regency, Riau Province. Using a qualitative descriptive approach supported by a systematic literature review, the research analyzes production capacity, value-added potential, export readiness, and strategic positioning of local SMEs. The results show that Bengkalis has an abundant supply of raw materials, strong government support, and high value-added potential. However, technological limitations, lack of certification, and packaging standards that do not yet meet export requirements are still major constraints. The SWOT and Strategic Position Factor analyses indicate that the Bengkalis pineapple dodol industry is in an aggressive position, meaning it has strong internal capabilities and promising external opportunities. Recommended strategies include improving production technology, strengthening certification, innovating sustainable packaging, and expanding digital-based marketing networks. This study contributes to the formulation of export-oriented strategies for traditional processed food industries to enhance regional competitiveness and global market integration.

Application of Simple Digital Technology in Optimizing Product Distribution for SMEs in Bukit Batu District

2025-12-13T21:09:33+07:00

Small and Medium Enterprises (SMEs) play a crucial role in economic growth, yet many face inefficiencies in product distribution due to reliance on conventional methods. This study analyzes the application of simple digital technologies to optimize product distribution among SMEs in Bukit Batu District. Using a quantitative descriptive approach supported by qualitative data, information was collected through surveys, interviews, and observations with 30 SME owners who use simple digital tools such as WhatsApp, Facebook Marketplace, and Shopee. The results show that 73% of respondents use online communication platforms, 52% utilize marketplaces, and only 18% apply simple digital stock systems. The implementation of these technologies has improved communication efficiency, reduced logistics costs, and expanded market reach, with statistical analysis showing a significant effect (R² = 0.64) on distribution efficiency. These findings support the Diffusion of Innovation and Technology–Organization–Environment (TOE) Framework theories, emphasizing that adoption success depends on ease of use, organizational readiness, and environmental support. However, low digital literacy and infrastructure limitations remain key challenges. Overall, the study concludes that simple digital technologies can effectively enhance SME distribution performance when supported by adequate training and digital infrastructure development.

Comparison Study On Barenbliss Indonesia And Barenbliss Philippine Instagram Captions To Explore Their Differences In Marketing Communication Strategy

2025-12-13T21:09:33+07:00

This study explores the differences and similarities in marketing communication strategies and language aspects used in the Instagram captions of Barenbliss Indonesia and Barenbliss Philippines. Using a qualitative descriptive method with a content analysis approach, this study analyses 32 captions (16 from each account) posted between September and December 2024. The analysis focuses on three components of marketing communication strategies: advertising, promotion, and public relations as well as six language aspects: clarity, consistency, emotional appeal, relevance, persuasiveness, and creativity. The findings reveal that both accounts share similarities in emphasizing product benefits, limited-edition promotions, and brand image building, but differ in tone, focus, and cultural adaptation. Barenbliss Indonesia often uses more emotive and casual language tailored to local preferences, while Barenbliss Philippines tends to adopt a more informative and persuasive tone with direct calls to action. In terms of language aspects, both accounts maintain clarity and consistency, but variations exist in emotional appeal and cultural relevance, reflecting differences in market orientation and audience engagement strategies. These results highlight how localized communication styles influence brand positioning in different markets.

Developing Web-Based Interactive Learning Media On Public Relations For Vocational Students

2025-12-13T21:09:34+07:00

This research aimed to develop a web-based interactive learning media for the Public Relations (PR) course in vocational education, specifically designed for students of the English for Business and Professional Communication program at the State Polytechnic of Bengkalis. Using a Research and Development (R&D) method with the ADDIE model—Analyze, Design, Develop, Implement, and Evaluate—the product was developed in English and integrated core PR competencies, professional ethics, and case-based learning to enhance communication skills, ethical awareness, and workplace readiness. The needs analysis through questionnaires, interviews, and documentation review revealed that existing PR learning methods were still conventional and lacked interactive features. The developed platform included modules, animated videos, quizzes, simulations, and discussion forums, supported by an intuitive user interface. Expert validation indicated good feasibility in content relevance, design quality, and usability, while user trials with vocational students showed positive responses, such as higher engagement, better understanding of PR concepts, and improved ability to apply professional ethics. The study concluded that this web-based interactive learning media can bridge the gap between theory and practice in vocational PR education and support students in meeting professional and technological demands in the global industry.

Analysis of Rhetorical Techniques Used in @Miniso.Official Instagram Posts as Marketing Communication Strategy

2025-12-13T21:09:34+07:00

ABSTRACT

This research is motivated by the importance of effective marketing

communication strategies in the digital era, especially through Instagram social

media. The problem studied is how rhetorical techniques and language styles are

used by the @Miniso.Official Instagram account to attract consumer attention. This

research aims to identify rhetorical techniques and language styles used as

marketing communication strategies. The method used is descriptive qualitative

with observation techniques on 30 posts of @Miniso.Official Instagram uploads

published from June to December 2023. The results showed that the most dominant

rhetorical techniques used were metaphor, hyperbole, and repetition, as well as the

use of informal language styles, call to action, emoji, and hashtags. The findings

reveal that visual and verbal rhetorical techniques combined in a multimodal

manner can increase posts appeal and audience engagement. The new thing

presented in this research is a systematic mapping of the use of digital rhetoric

techniques on the Instagram platform as a marketing strategy.

Keywords: Rhetorical Techniques, Instagram Posts, Marketing Communication,,

Digital Marketing, Language Style, Miniso.official

Leveraging Visual Rhetoric on Instagram: A Case Study of Heylocal's Product Marketing Strategy

2025-12-13T21:09:34+07:00

The purpose of this study is to analyze the types of visual rhetoric that the Instagram account @heylocal.id used in its product marketing strategy and to comprehend the messages that were presented in the promotional videos. This study employed a descriptive qualitative methodology, gathering data through the observation and documentation using purposive sampling technique from 15 reel videos that were uploaded during January until May 2024. Identifying types of visual rhetoric, including metonymy, symbolism, visual metaphor, visual repetition, and others, as well as the informative, persuasive, and branding and promotional messages they conveyed, are the main goals of the analysis. The result demonstrated that Heylocal regularly uses visual rhetoric elements to enhance emotional appeal, develop brand image, and increase the effectiveness of promotional messages. Visual rhetoric proves to be a strategic tool in attracting audience attention and building consumer attachment to fashion products offered through the Instagram platform.

Implementing Machine Learning with Imbalanced Data Handling for Cyberattack Detection Using the BoT-IoT Dataset

2025-12-13T21:09:35+07:00

The rapid expansion of the Internet of Things (IoT) has significantly increased the attack surface of modern network environments, making cyberattack detection a critical component of IoT security. However, one of the major challenges in developing effective Intrusion Detection Systems (IDS) is the extreme class imbalance commonly found in real-world datasets, including the widely used BoT-IoT dataset. This study proposes a machine-learning-based framework that incorporates an imbalanced data handling technique to enhance the detection performance of minority attack classes. The methodology involves preprocessing and normalizing the BoT-IoT dataset, applying the Adaptive Synthetic Sampling (ADASYN) method to mitigate imbalance. Experimental results demonstrate that the integration of ADASYN substantially improves the sensitivity of machine learning models, particularly in detecting under-represented attacks, while also increasing overall classification accuracy and F1-score. The findings highlight the importance of advanced imbalance-handling strategies for developing robust and reliable IDS solutions in IoT environments, and provide a strong foundation for future research in large-scale, real-time IoT security systems.

Integrating Remote Sensing and HEC-RAS Hydraulic Modelling for Flood Inundation Mapping in a Lowland Peatland Watershed

2025-12-23T10:27:51+07:00

The Bukit Batu Watershed in Bengkalis Regency, Riau Province, is a lowland peatland area highly vulnerable to seasonal flooding caused by intense rainfall, river overflow, and extensive land-use change. This study aims to accurately map flood inundation by integrating remote sensing techniques and hydraulic modelling. Sentinel-1 SAR imagery was used to detect flooded areas through backscatter analysis, while Sentinel-2 optical data supported land-use and land-cover (LULC) classification using a Random Forest algorithm. DEMNAS elevation data were processed to obtain a refined digital elevation model that reflects the extremely flat peatland topography. Hydrodynamic simulations were conducted using HEC-RAS 1D/2D to model flood propagation, water-surface elevation, and inundation depth. Results indicate that land-use conversion, particularly the expansion of plantations and canal construction, has accelerated surface runoff and expanded flood-prone areas, especially in regions experiencing peat subsidence. The simulated flood extent shows strong agreement with SAR-derived inundation maps, achieving F1-scores of 0.71–0.79 and IoU values of 0.52–0.62. The integration of remote sensing and hydraulic modelling significantly improves flood mapping accuracy and provides a scientific basis for flood mitigation, watershed management, and spatial planning in the peatland areas of Bengkalis

The Evaluation and Strategy for Freight Transport Move Route to Support the Dumai City Master Plan

2026-01-05T10:08:56+07:00

Peningkatan volume angkutan barang di Kota Dumai, yang merupakan kawasan industri, saat ini sangat bergantung pada jalur darat, yang berpotensi menyebabkan kerusakan jalan, kemacetan, dan ketidakseimbangan antara sarana dan prasarana transportasi. Penelitian ini bertujuan untuk menyusun Dokumen Rencana Induk Angkutan Barang yang terpadu dan berkelanjutan. Metodologi yang digunakan meliputi pengumpulan data primer melalui survei volume lalu lintas dan wawancara di lapangan, diikuti oleh analisis kinerja dan pemodelan jaringan jalan. Hasil analisis menunjukkan bahwa semua ruas jalan angkutan barang memiliki Derajat Kejenuhan (Dj) kurang dari 0.85 untuk kondisi eksisting, yang berarti kinerja lalu lintas masih di bawah ambang batas macet. Namun, proyeksi 5 hingga 10 tahun mendatang menunjukkan bahwa nilai Dj akan mendekati 0.85, sehingga diperlukan tindakan antisipasi lalu lintas yang cepat. Rekomendasi utama yang dihasilkan adalah dua pemindahan rute kritis: (1) Angkutan barang menuju Kawasan Industri Lubuk Gaung diubah dari Jalan Cut Nyak Dien menjadi Jalan Parit Kitang menuju Mumugo; (2) Rute menuju Pelindo Dumai diubah melewati Jalan Gatot Soebroto agar terhindar dari jalur perkotaan (Jalan Putri Tujuh). Implementasi rekomendasi ini, yang didukung penyusunan kebutuhan terminal dan jembatan timbang, sangat penting untuk meningkatkan efisiensi, keselamatan, dan pemeliharaan infrastruktur di Kota Dumai.

Implementation Neon Box At Polbeans Coffee

2026-02-08T16:05:07+07:00

The development of digital information and communication technology has driven an increasing need for fast, dynamic, and visually appealing information delivery media. One technology that can meet these needs is the neon box, a digital display media based on LED panels that can display character writing in real-time. This study aims to implement character writing in the incubator room of Bengkalis State Polytechnic as a background or photo media to make it look attractive and allow for product promotions and other general publications. The research methodology includes several stages, namely literature studies related to neon box components, system design, hardware selection, installation process, control system integration, and testing the performance of neon boxes in indoor and outdoor environments. The main devices used include indoor and outdoor LED lights, a 5V/50A power supply. This system is designed to receive content input from various sources via wired or wireless connections, then transmitted and processed by a video processor to be displayed optimally on the LED panel. With this implementation, it is hoped that the neon box can become a digital display media based on LED panels that can display character writing in real-time, while also providing inspiration for the development of other digital information media based on electronic technology.